Build a Personal Brand on LinkedIn with Chat GPT in 8 Easy Steps
- CEO at DeckLinks, Speaker, Podcast Host
- Published on March 11, 2023
- Updated on August 29, 2024
Table of Contents
Have you ever felt frustrated that your LinkedIn profile fails to capture your true skills, experience and potential? Do you want to leverage LinkedIn to create new opportunities but don’t know where to start? By the end of this Chat GPT guide, you’ll have a step-by-step plan on how to build a personal brand on LinkedIn with Chat GPT by OpenAI.
In this article, I’ll walk through 8 simple tactics to create an influential and memorable presence that catches the eye of key decision makers and expands your LinkedIn network. With nearly a billion users on LinkedIn, competition is fierce. But armed with our personal brand building secrets and Chat GPT, you’ll gain the edge to become a top performer and advance your career goals.
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KEY TAKEAWAYS
- Define your target audience and ideal clients before creating content. Understanding who you want to reach will help ChatGPT generate relevant ideas.
- Use ChatGPT to optimize your LinkedIn profile and headline. Provide background info to get suggestions tailored to you.
- Ask ChatGPT to suggest long-form and short-form post ideas that would appeal to your audience.
- Generate draft posts with ChatGPT, but add your own human touch before posting. The AI can lack nuance.
- Share posts at optimal times based on your audience’s activity patterns for maximum engagement.
- Respond to any comments and questions to boost post reach through increased interaction.
- Join relevant Slack and Discord groups to share posts and expand your network.
- Use relevant hashtags so your content is readily available to your target audience.
- Post consistently to build authority and your personal brand over time.
- Create a content plan with ChatGPT to maintain a regular content flow.
Here’s a step-by-step guide on how to use ChatGPT to build your personal brand on LinkedIn:
Step 1. Optimize LinkedIn Profile, LinkedIn Headline and About section with Chat GPT.
Creating engaging and professional LinkedIn Profile and LinkedIn Headline is essential to your personal branding and success on the social media platform. Let Chat GPT help you create an eye-catching LinkedIn Profile that will showcase your noteworthy accomplishments and skills.
To get started, input the following key points in the Chat GPT chat box:
- Job title
- Role description
- Company name
- Industry
- Your target customers
- How do you help your customers
- Noteworthy accomplishments related to your role
- Noteworthy accomplishments not related to your role
TIP: How to start a new line in Chat GPT
To start a new line in the Chat GPT chat box press “Shift + Enter (or Return on a Mac)”. This will help you to input a large amount of background information without triggering ChatGPT prompts.
How to use ChatGPT to create a LinkedIn Headline
Ask Chat GPT “Based on the above information generate 10 business professional and engaging LinkedIn Headlines. The LinkedIn Headlines should be between 180 and 220 characters long including spaces.”
FYI the LinkedIn Headline character limit is 220 for desktop and 240 for mobile. To fine tune ChatGPT prompts and ensure that the headlines work with your personal branding, you can also ask Chat GPT to create LinkedIn Headlines that appeal to a specific audience or be corky.
How to use ChatGPT to fine tune About section of your LinkedIn profile
Ask Chat GPT “Based on the above information generate a professional and engaging About section for a LinkedIn Profile. The About section should be between 200-300 words.”
Just like with LinkedIn Headlines, you can try to experiment and fine tune your ChatGPT prompts to get the best results. We highly recommend keeping the LinkedIn About section under 300 words split into multiple paragraphs.
Pick the LinkedIn Headline and About section that align with your personal branding, fine tune them, and add a human touch.
Even though Chat GPT uses Natural Language Processing algorithms (NLP), artificial intelligence and machine learning model, it still tends to sound very monotonous and robotic at times so you need to fix that.
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Step 2. Define your target audience on LinkedIn for Chat GPT.
Before you ask Chat GPT to help you create engaging content for LinkedIn, it’s essential to clearly define your target audience. Think about who you want to reach, what issues they are struggling with, their pain points, and the information they seek on LinkedIn.
To define your target audience on LinkedIn for Chat GPT follow these steps:
Provide context and define your target audience
Consider factors like their industry, job title, company size, and pain points. This background information will help Chat GPT generate more personalized and engaging content and content ideas that will resonate with your audience on LinkedIn.
Analyze your LinkedIn connections, followers, and engagement
Taking a look at your existing LinkedIn followers and connections and their engagement with your existing LinkedIn posts will help you better understand who is already engaging with your current content. This will help you to refine your target audience and create content for those who have the highest chance to engage with your LinkedIn posts.
Use LinkedIn Analytics to optimize content creation
Take advantage of LinkedIn analytics to gain deeper insight into your audience. By monitoring LinkedIn engagement metrics you can identify which type of content resonates most with your current audience.
Do LinkedIn profile research
Researching LinkedIn profiles in your niche that have the highest engagement is a great strategy. By dissecting a high engagement LinkedIn profile, you can determine what topics resonate the most with your target audience, which format gets the most engagement (long or short form, text or video content), posting frequency, etc.
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Step 3. Use ChatGPT to generate ideas for long-form LinkedIn posts.
Once you have a good understanding of your target audience and what works, you can provide more context to Chat GPT so that it can generate more relevant content and content ideas that speak directly to your target audience on LinkedIn.
To generate new ideas for long-from LinkedIn posts using ChatGPT input your findings and bullet points from Step 2 and ask Chat GPT “You’re an expert in the {input your industry} and a LinkedIn thought leader. Generate 10 content ideas based on the key points above that will resonate with my target audience on LinkedIn.”
Step 4. Use ChatGPT to generate ideas for short LinkedIn posts.
To generate short post ideas for LinkedIn with Chat GPT input your findings from Step 2 and use the following prompt “As an expert in the industry, what should I post on LinkedIn that will make my target audience curious? Avoid generic topics and focus on concepts that have a high chance to maximize engagement.”
Step 5. Use ChatGPT to write short LinkedIn posts.
To write a LinkedIn post use this prompt: “Write an engaging 100 – 200 words LinkedIn post that will spark the target audience’s curiosity, make them laugh, and maximize click-through rate. {Copy-paste a topic idea here}.”
You can get very creative with your ChatGPT prompts as long as you provide context to Chat GPT so that it understands your target audience.
The name of the game here is experimentation. If you don’t like the results, you can either try to fine tune your ChatGPT prompts or you can ask Chat GPT to “Try again” and it will generate more LinkedIn posts using the same prompts.
TIP: What's Chat GPT reference limit
When using Chat GPT, remember that currently, it can reference up to 3,000 words in a conversation. So you don’t have to keep feeding it the same information over and over again, like your target audience description.
Another thing to keep in mind, Chat GPT likes to come up with bogus stats and facts so it is highly recommended to verify them before posting on LinkedIn!
To get the best results, we highly recommend you not blindly copy-paste the written content but use it for generating ideas for your LinkedIn posts and write content yourself.
Chat GPT uses very sophisticated natural language processing (NLP), artificial intelligence and machine learning model when generating content and communicating with people but it still tend to sound very robotic.
Step 6. Use ChatGPT to write long-form LinkedIn posts.
The process of writing long LinkedIn posts with Chat GPT is fairly similar to writing short LinkedIn posts. You just have to specify the desired length of your post and use one of the content ideas that Chat GPT generated in Step 3.
It also helps to specify the tone of voice, like business professional or casual, and ask Chat GPT to act as an expert in the industry.
Just like in the previous Chat GPT prompt examples, we strongly suggest you generate content with artificial intelligence and use that content for generating ideas for your blog post rather than using Chat GPT content as is.
To maximize engagement, you need to share engaging content that is thought-provoking, genuine, and easy to read while avoiding a robotic-like tone of voice.
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Step 7. Maximize engagement and impact of your LinkedIn posts.
To maximize LinkedIn engagement you have to understand how the LinkedIn algorithm works. The algorithm considers a variety of factors to decide who sees your content on the platform. LinkedIn has over 900 million users in 200 countries and territories worldwide and processes billions of posts a day.
The main goal of the LinkedIn algorithm is to make the newsfeed as engaging as possible for every user.
So how do you maximize the engagement and impact of your LinkedIn posts?
The short answer is to write high-quality compelling content that is relevant to your audience!
However, if you want to maximize the engagement and impact of your LinkedIn posts, follow these tips:
1. Don't let your LinkedIn posts and LinkedIn Profile get flagged for posting low-quality or spam content.
LinkedIn’s algorithm takes various metrics into consideration to gauge the relevance of your LinkedIn posts to your followers and your target audience.
After the LinkedIn algorithm validates that your post is not spammy, it will first display it to some of your followers. Depending on the engagement, it then categorizes them as either high-quality, low-quality, or spam content.
Once your post gains some traction, LinkedIn will prioritize it and share it with more people. However, if it gets no engagement or even worse, somebody flags your content as spam or hides it from their feed – this can be a signal for LinkedIn to stop promoting the post.
Here’s what LinkedIn considers when determining in which category your post should be placed:
Spammy LinkedIn posts
To prevent your LinkedIn posts from being flagged as spam follow these tips:
- Avoid jargon and slang. Use the right language and proper grammar.
- Don’t include more than two external links in your LinkedIn posts. If you want to share more links, you can post them in the comments.
- Do not post more than once every three hours. You can engage your audience in the comments as frequently as you like.
- Do not tag more than five people in your LinkedIn posts. If you want to tag more than five people, you can tag them in the comments.
- Do not use more than 3 hashtags per post. LinkedIn recommends using 3 hashtags.
- Avoid using #like, #follow, and #comment hashtags in your LinkedIn posts.
Low-quality LinkedIn posts
These LinkedIn posts are far from being considered spam, but they don’t follow best practices for content either.
When the LinkedIn algorithm shows these posts to the target audience, they don’t generate much engagement so these posts are placed in the low-quality basket and don’t get much exposure.
You want to avoid posting low-quality LinkedIn posts when trying to build your personal brand on LinkedIn. It’s better to skip a day or two than to post a low-quality or spammy post and get flagged.
High-quality LinkedIn posts
Follow these rules to write high-quality LinkedIn posts:
- These LinkedIn posts are easy to read and contain SEO friendly content. Meaning they cover a specific topic, contain relevant keywords, bullet points and structured properly.
- Engaging content end with questions that encourage readers to leave comments.
- High-quality LinkedIn posts use three or fewer relevant hashtags.
- They tag only those people who are highly likely to respond. If you need to tag a lot of people, it’s highly recommended to do so in the comments.
- They include no more than three external links in the main post with any additional links posted in the comments.
2. Engage with people in the comments.
Responding to any comments and questions in your LinkedIn post to encourage readers to join a dialogue doesn’t just boost the engagement of your post, it also increases its overall reach.
When a user posts something in the comments, their network gets alerted which encourages further interaction and puts your post in front of their network. Likes or replies put the LinkedIn algorithm in overdrive, expanding your reach even further!
So your main goal is to encourage readers to engage with your posts. Reply to their comments, go to their LinkedIn posts, and leave comments there. The more you engage with their LinkedIn posts the higher chances are that they will engage with yours!
3. Promote your LinkedIn posts in Slack and Discord groups.
If you’re looking to maximize the impact and engagement of your LinkedIn posts, don’t underestimate the power of Slack and Discord groups. Sharing LinkedIn posts in relevant groups can significantly expand your reach, bringing extra visibility to your LinkedIn posts and content.
This can be particularly effective when it comes to niche topics and industries, as members of these groups are likely to have specific interests that can help propel your post further.
4. Maximize engagement by sharing LinkedIn posts at the right time.
Know when your target audience is the most active. The best and most reliable way to find your best time to post is to check your personal LinkedIn Analytics data. However, if you haven’t been active on LinkedIn you can use the following chart to time your LinkedIn posts.
You can also do a LinkedIn profile research in your niche that have the highest engagement to identify the best time to post in your industry.
5. Use relevant hashtags in LinkedIn posts
Use hashtags to maximize your LinkedIn post visibility and make them readily available for people who are curious about the topic you’re covering. By combining relevant hashtags, it will be easier than ever for your target audience to find and interact with your LinkedIn posts.
To find hashtags with the highest engagement and the highest number of followers, in the LinkedIn search bar type the hashtag that you want to check and left-click on the hashtag (do not press “Enter” or “Return”). The following view will show you the hashtag feed and most importantly the number of followers that the hashtag has.
Showcase your brand.
Create company profiles with custom banners and info-packages tailored to different industries.
Show your contact info easily accessible by your prospects and clients.
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share any existing PDF presentations and documents.
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Step 8: Generate content plan using Chat GPT to post consistently.
To build your personal brand on LinkedIn you need to post consistently. Sharing LinkedIn posts consistently, interacting with your audience, and being active in Slack, Discord and LinkedIn groups in your industry are the foundations of creating a personal brand on LinkedIn.
Posting consistently on LinkedIn during the week can be very time consuming. With Chat GPT you can easily generate content plan for the week and write LinkedIn posts on the weekend. This can help you stay active throughout the week, post consistently, and will take the stress away from having to write LinkedIn posts during the week.
About the Author
Lidia Vijga is a seasoned professional with 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.
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