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Chat GPT for Sales - Everything You Need to Know to Get Started

Written by Lidia Vijga
Chat GPT for Sales - Everything You Need to Know to Get Started

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To stay ahead of the competition in today’s highly competitive market, sales and marketing teams must always stay on the bleeding edge of technology. Many sales teams are turning to cutting-edge technologies like OpenAI’s ChatGPT to streamline sales process and strategies and provide more personalized experiences for target customers. In this article, you will learn everything you need to know about Chat GPT and how your sales team can take advantage of this technology.

What is Chat GPT?

Chat GPT stands for Chat Generative Pre-trained Transformer. It is a machine learning model built by OpenAI that uses artificial intelligence to communicate with people. This chatbot can provide information on various topics and carry out natural language generation (NLG) tasks like writing emails and analyzing data.

Chat GPT is owned by OpenAI. OpenAI has been developing GPT (Generative Pre-trained Transformer) neural network machine-learning model since 2018.

GPT-1 was trained on BooksCorpus on the 5GB dataset and launched in 2018. The data set contained over 11,000 books of 16 different sub-genres.

GPT-2 the 40GB dataset used for training also included Reddit articles with over 3 likes.

GPT-3 was trained on a 570GB dataset containing books, Wikipedia, and articles from the Internet. It uses Natural Language Processing to communicate with users.

Chat GPT was released on November 30, 2022. It uses Natural Language Processing (NLP) to communicate with users.

Chat GPT is only one of the few ways that a sales team can use to access the GPT-3 neural network machine learning model and optimize sales process.

Here are some of the other AI tools that were developed by OpenAI that are based on GPT-3:

DALL-E allows users to create realistic images from text.

CLIP connects text and images.

Whisper multi-lingual voice-to-text tool.

How much is Chat GPT?

OpenAI offers both free and paid versions of Chat GPT. You can register and use ChatGPT for free, however, during peak hours you may experience slower-than-usual response times. For $20/month you can get ChatGPT Plus which gives faster response times during peak hours and priority access to new features.

Will ChatGPT replace sales reps?

Will ChatGPT replace a human being in a sales process

OpenAI’s ChatGPT is one of the most powerful AI tools that can enhance the performance of sales reps. However, it can’t replace the valuable skills that sales representatives bring, such as relationship-building and strategic thinking. While some sales tasks may be replaced by artificial intelligence automation, many will still be needed for building trust and making meaningful connections with customers.

Additionally, B2B sales are relationships driven and it’s highly unlikely to change any time soon. Thus, many companies will still need a human element in the sales process to build trust and develop relationships with their customers.

How to use Chat GPT?

You can start using Chat GPT by going and registering. One thing to keep in mind is that it will ask for your phone number to verify your account via OTP (One-Time Password) SMS message.

How to get started with Chat GPT-3

Chat GPT is very very easy to use! Imagine having a personal assistant you can chat with – that’s what it feels like when using Chat GPT.

Start by typing your questions or statements into the chatbox at the bottom. Chat GPT will analyze your input and generate a response. If you’d like more information or want to ask follow-up questions, you can provide additional details for a more personalized response.

One thing to keep in mind is that, currently, Chat GPT cannot access the Internet. GPT-3 was trained on a 570GB dataset with the cutoff year of 2021 meaning Chat GPT does not have direct access to the Internet.

How to write effective Chat GPT prompts for sales

Write effective Chat GPT prompts for sales process with these tips

Remember in most cases, the quality of ChatGPT answers will entirely dependent on the clarity of your prompts.

To write the most effective Chat GPT prompts and get the best results follow these tips:

1. Ask Chat GPT to act as an expert in the field

Let Chat GPT-3 do the heavy lifting

If you ask Chat GPT to act as an expert in a specific field, you will get higher-quality results.

For example, at the beginning of your prompt, you can type “You are a SaaS sales expert that coaches sales representatives on how to effectively sell a CRM via cold outreach.” This will help Chat GPT provide more relevant answers to questions related to sales prospecting.

2. Provide more context to optimize Chat GPT prompts

If you want to personalize cold outreach emails, you’ll have to provide background on the person or the target customers you’re trying to reach. Provide as much relevant information as possible to get the best results. Take advantage of LinkedIn or other sources to personalize Chat GPT prompts.

Keep in mind that OpenAI’s ChatGPT cannot access the Internet so you’ll have to provide all the relevant content in your prompts.

For example, if you’re trying to connect with a VP of Sales at company X, check their About section on LinkedIn. You can use their LinkedIn bio in your prompt and ask Chat GPT to personalize the emails based on that information.

3. Provide clear directions and use plain language

Don't use specific language when using Chat GPT-3

It is very important to be precise when giving instructions to Chat GPT. Constructing clear-cut and straightforward prompts is the key to making sure that Chat GPT understands your inquiry.

Use plain language and avoid any vague terms or jargon. Chat GPT can oftentimes miss the mark when it comes to recognizing sarcasm or irony, resulting in low-quality ChatGPT answers so keep that in mind.

For example, if you’re trying to create a cadence of 10 cold outreach emails, specify that these are not standalone emails. If you want the tone of voice to be professional or casual, specify that.

The key to getting the best results is providing clear instructions to Chat GPT.

4. Be wary of bogus statistics and facts

In many cases Chat GPT will provide real statistics and facts, however, it also likes to come up with bogus stats and facts. So always double-check those, before using them in your sales emails or sales materials.

5. Test and tweak your prompts

Don't use specific language in your GPT-3 prompts

Test and tweak different prompts and see which ones generate the best and most relevant results. Make sure to save the prompts that give you the best results.

For example, if you’re using Chat GPT to optimize the subject lines of your cold emails, A/B test and refine your prompts based on the email open rate.

How to use Chat GPT for sales

With its flexibility, OpenAI’s ChatGPT can be tailored to suit different business needs and used across several departments including sales, marketing, and customer service. However, today we will explore how Chat GPT can be used in a sales process.

Here’s how your team can use Chat GPT for sales:

Use ChatGPT to Pre-Qualify Leads

Qualifying leads using ChatGPT

Chat GPT can optimize the way your sales team is qualifying leads and do it based on the level of potential customer engagement and interest in the product or service. By automating the process through chat conversations, your sales team will be able to quickly and more accurately identify high-quality leads that are more likely to convert in a fraction of the time it would take for BDRs to qualify leads.

Focusing on higher quality leads means a sales team no longer need to invest their time in pursuing prospects that have a very low chance of converting. Chat GPT can save your sales team both time and effort so they can focus on closing deals.

Do Content Marketing to Build a Personal Brand on LinkedIn

B2B sales are highly relationship-driven and LinkedIn is by far the best place to start building those relationships. With Chat GPT, salespeople can take their content marketing game to the next level, save a lot of time, expand their network, and gain credibility in the industry. LinkedIn content marketing is a long-term game that can take quite a bit of time and dedication but it is well worth it.

If you want to get the best results, use ChatGPT to generate topic ideas, do not blindly post its outputs on LinkedIn! It is relatively easy to spot LinkedIn or blog post that was generated by Chat GPT. These LinkedIn posts have a high chance of doing more harm than good to your public image.

For example, you can ask Chat GPT to act as a sales leader in a tech industry and generate content or new ideas around a certain topic. Once you’re satisfied with the results, use that as an inspiration or foundation for your LinkedIn or blog post and add a human touch.

Use ChatGPT as a Sales Enablement Tool

Sales team can use ChatGPT as a Sales Enablement Tool to improve sales process

Using OpenAI’s ChatGPT for sales enablement can help a sales team increase productivity, improve communication with customers, and close more deals. Chat GPT can be integrated with existing sales tools via API, such as CRM and email clients, to provide personalized recommendations to sales reps based on customer data.

This can include tasks such as lead qualification, proposal writing, contract negotiation, and customer follow-up. Chat GPT can even suggest relevant case studies and whitepapers to a prospect during a sales call.

By automating repetitive tasks and providing real-time insights, sales representatives can focus on closing deals and building relationships with customers.

Analyze Customer Feedback and Communications

Using Chat GPT, a sales team can leverage the power of GPT-3 artificial intelligence to gain valuable insights from customer feedback and communications. Chat GPT can analyze vast amount of customer data and provide deep insights into the company’s products or services, identify areas for improvement and pain points, and help the sales team make data-driven decisions to improve customer engagement, satisfaction and retention.

Chat GPT can help the sales reps better understand customer needs and preferences. With this information, sales representatives can make informed decisions, improve sales process, increase their chances of closing deals and hitting quotas, and improve their overall performance.

Learn How to Overcome Sales Objections

Sales teams can use ChatGPT to learn how to overcome sales objections

Salespeople can use OpenAI’s ChatGPT to learn how to overcome sales objections. Chat GPT can generate objection-handling scripts that provide sales representatives with the language and structure they need to address common objections that they may face during sales conversations.

Salespeople can either let Chat GPT analyze past sales conversations and generate objection-handling scripts OR simply provide as much context as they can regarding the objection, the product being sold, client type, pain points, etc. and let Chat GPT come up with a way how to handle the objection.

You can even play a role-playing game with Chat GPT and ask Chat GPT to play a role of a sales rep and see how it will handle objections.

Write cold emails, email templates, and email cadences

Chat GPT can help sales reps write personalized cold emails, create email cadences and cold email templates, craft effective follow-up emails, and A/B test to find a good subject line and messaging that resonates with their target audience.

To get the best results, sales representatives need to provide more context to Chat GPT, like information from social media profiles and websites of prospective clients. This will help Chat GPT tailor emails to each specific recipient or target customers.

Chat GPT is the ideal tool for those sales representatives who want to save time while still ensuring a personalized touch in their cold emails and follow-ups. By analyzing past responses, Chat GPT can generate more tailored messages that can help salespeople effectively re-engage prospective customers.

Forecast Sales and Improve Sales Strategies

Chat GPT can help a sales team generate sales forecasts by analyzing historical data and identifying trends. By using the GPT artificial intelligence and large language model to analyze historical data, sales teams can gain insights into their past performance and identify patterns and pain points that can help them better understand target customers behavior and target market trends. With this information, they can develop more effective sales strategies and make data-driven decisions about sales resource allocation.

Furthermore, Chat GPT can help sales reps improve their sales pitch and communication with customers. By analyzing historical data, Chat GPT can identify key messaging and language that has resonated with customers in the past. Sales representatives can use this information to tailor their pitch and communication style to better connect with their customers, gain a competitive edge in the market, and close more deals.

Use Chat GPT to Learn How to Do Cold Calls

While Chat GPT won’t be able to do cold calls for you (that would be cool though!), it can help you learn how to cold call effectively.

Chat GPT can help generate conversation starters, provide effective responses to common objections, and generate practice cold calling scripts.

Another thing you can do is copy-paste transcripts of your cold calls into the chat box and ask Chat GPT to provide feedback and suggest how to improve your responses or the opening line. To get the best results, provide some information about the person you were cold calling. This can help you feel more confident and prepared for the next cold calls.

Conduct Market Research to Better Understand Your Target Market

Sales teams can use ChatGPT to better understand target market and target audience

Even though OpenAI’s ChatGPT in its current form cannot access the Internet, sales teams can still leverage the power of Chat GPT to analyze competitive intelligence and do market research.

One way that Chat GPT can be used for competitive intelligence without Internet access is by analyzing text data from external sources that have been downloaded and pre-processed.

For example, the sales team can manually download competitor data and input it into Chat GPT. The tool can then analyze this data and provide insights into competitor products, pricing strategies, and customer reviews, which the sales team can use to refine their own sales strategy.

While Chat GPT may be limited in its ability to gather competitive intelligence without Internet access, it can still be a valuable tool for a B2B sales team to learn more about their target market. By leveraging internal data sources, and manually downloading external data, sales teams can use ChatGPT to gain valuable insights into their competition, optimize their sales strategy, and gain a competitive edge.

Improve LinkedIn outreach messaging and increase potential customer engagement

GPT-3 artificial intelligence can be used by sales reps to optimize their LinkedIn outreach and start engaging conversations with potential customers and existing clients.

Chat GPT is one of the best AI tools for creating personalized connection requests and follow-up messages. Remember though, it does not have access to the Internet so make sure you are providing all relevant content and data in the prompts, like LinkedIn profile info or the prospect’s recent activity!

What’s more, Chat GPT can also provide suitable responses to messages from prospects.

It is essential to remember that although Chat GPT is a very powerful tool and can be scary good at times, it is not a replacement for human interaction, but rather a helpful tool for improving LinkedIn outreach efforts. Therefore, sales reps should strive to establish genuine human connections with their prospects while incorporating Chat GPT for improvement in LinkedIn outreach.

Use Artificial Intelligence for Lead Scoring

Use ChatGPT artificial intelligence for lead scoring

Chat GPT’s Artificial Intelligence can help sales reps determine the probability of a lead turning into a paying customer. Your sales team can evaluate factors like potential customer engagement level and purchase intent, specific industry they belong to as well as company size, budget, decision sentiment, and authority before assigning them a lead score.

With OpenAI’s ChatGPT, sales representatives can target high-potential leads and increase their chances of success. Not only does this save time and resources but refining the lead scoring process over time will improve the lead scoring accuracy, resulting in more informed decisions that can help drive revenue.

Onboarding and Product Assistance

Chat GPT can help sales teams that focus on Product Lead Growth (PLG) strategies provide onboarding support and assistance to new customers. By guiding each user through the entire process and responding promptly to any inquiries they might have, Chat GPT can ensure that customers are quickly set up with everything they need. This can help save time and resources of the sales team while ensuring customer satisfaction.

As an example, a SaaS company can leverage Chat GPT to guide their customers through the initial setup and use of their product, provide step-by-step instructions as well as show helpful hints and tips.

Aside from providing assistance during the onboarding process, Chat GPT can even help customers post onboarding and answer frequently asked questions. This way, the sales team can improve customer satisfaction and lower the workload on the sales and customer support teams.

Use ChatGPT for Lead Nurturing

Sales teams can use ChatGPT for lead nurturing in their sales process

In B2B sales, relationship building is the key to closing deals and hitting sales goals and quotas. When it comes to leads who have not yet committed to a purchase, this is especially true – as they require more education about what your company has to offer. As a result, the process of nurturing is incredibly crucial when trying to convert these potential customers.

Chat GPT can be used to nurture leads who are not yet ready to make a purchase. OpenAI’s ChatGPT natural language processing (NLP) technology can customize messaging to each lead, focusing on their particular challenges and requirements.

The tool can make it infinitely simpler for sales reps to send personalized emails and nurture leads based on their behavior. This can enable sales representatives to ensure they are following up with their potential customers in a way that is tailored to each individual lead. By personalizing their messaging, salespeople can build trust and rapport with prospective customers while positioning themselves as experts in their respective fields.

Pricing Optimization

OpenAI’s ChatGPT can help a sales team to maximize revenue by efficiently analyzing customer data and recognizing patterns in purchasing behavior. This can help a sales team can recognize the most effective pricing strategies for different types of customers and adjust prices accordingly.

Chat GPT can help a sales team take their pricing strategies to the next level. Chat GPT can assist sales teams with pricing optimization by helping them analyze customer data and recognize patterns in purchasing behavior. By identifying which pricing strategies work most effectively for different customers and adjusting breaking points accordingly, a sales team can effectively increase revenues.

Chat GPT can be especially valuable for those companies who are still trying to figure out their monetization strategy.

Proposal Writing

Sales team can use ChatGPT to save time on proposal writing

Crafting persuasive and compelling proposals is an essential piece of the B2B sales process, yet it can be a time-consuming task for sales reps to build proposals that stand out from their competitors. At times, even finding the right words to convey the message can be very challenging.

With the help of Chat GPT’s machine learning model, natural language processing (NLP) technology, and artificial intelligence, sales representatives can quickly generate personalized proposals that are tailored to their customers while keeping grammar in check.

Help with Microsoft Excel and Google Sheets formulas and macros

Chat GPT can be a very useful resource for sales reps to learn how to use Excel and Google Sheets formulas and macros effectively. Sales representatives can learn how to use various formulas in Excel and Google Sheets to analyze sales data, track their progress, and create reports.

Not only that but with the help of Chat GPT, salespeople automate repetitive tasks in Excel and Google Sheets by creating macros. These series of commands can streamline processes like formatting cells, sorting data, and constructing charts.

From pivot tables to data visualization and data analysis, Chat GPT can turn any sales rep into an Excel or Google Sheets expert in no time!

What are the limitations of using ChatGPT for sales?

Although OpenAI’s ChatGPT large language model can be extremely effective when used for sales, there are several drawbacks to consider:

GPT-3 language model lacks empathy

GPT-3 language model lacks empathy

Despite the potential of GPT-3 to customize and personalize your outreach, nothing can surpass the value of authentic interaction with another human being. Sales reps should strive to build relationships with potential customers through tailored communication and empathy – something that is difficult for artificial intelligence language models to achieve, at least at this time.

So when using Chat GPT to communicate with prospects and clients, use ChatGPT outputs as foundation or inspiration for your emails or LinkedIn messages.

Chat GPT may not fully understand the context

Despite its sophisticated technology and capabilities, Chat GPT may not grasp the context of a conversation or even pick up on minor variations in tone that could potentially impact the deal. For instance, it might be unable to recognize subtle nuances which can make all the difference when trying to close a deal.

GPT-3 outputs are heavily dependent on the clarity of prompts and text data

Natural language processing (NLP) technologies such as Chat GPT have proved to be a powerful asset in many industries and applications. However, the relevancy of GPT-3 outputs depends heavily on the quality of text data it receives and prompts clarity. If either of these two elements is off, it can render Chat GPT ineffective.

Chat GPT lacks specific industry or product knowledge

Chat GPT may lack industry or product-specific knowledge, which can hinder its ability to generate relevant content. Like any automated system, it may offer overly generic responses that lack the nuanced industry or product-specific knowledge required to effectively engage customers.

Teams leveraging Chat GPT for sales must be prepared to handle light touch-ups of the generated scripts and responses, making sure they resonate with prospects and leveraging their understanding of their own products or services.


OpenAI's ChatGPT can help a sales team optimize their sales process

OpenAI’s ChatGPT is one of the most brilliant AI tools on the market for sales and marketing, but AI tools should not be seen as the end-all and be-all. To succeed in sales, sales reps must strike a balance between technology usage, product knowledge, personal touches with customers, and contextuality to get the best results.

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