Top 20 LinkedIn Content Types to Boost Engagement

Lidia Vijga

LinkedIn engagement is a fickle beast. One day your long-form thought leadership article is getting rave reviews and reactions, and the next day it’s crickets when you post. So what gives? On social media, relevance is oxygen. Are your LinkedIn posts relevant and valuable to your audience? Because that’s what fuels engagement algorithm on LinkedIn. In this guide, I want to share the 20 top-performing LinkedIn content types based on actual user data. Applying these content best practices can help you create slam dunk posts that inform and engage your target audience. Get ready to master the best performing  LinkedIn content types that convert.

KEY TAKEAWAYS

  • Use video content to boost engagement. Videos are highly engaging on LinkedIn. Keep them short and optimize them for silent viewing.
  • Share educational content to establish expertise. How-to guides, case studies, and best practices show your knowledge. Use an approachable tone.
  • Post industry humor carefully. Funny memes can spark discussion but stay professional. Vet memes to avoid offense.
  • Share personal stories. Authentic stories about your journey resonate. Keep them professional yet genuine.
  • Ask thought-provoking questions. Open-ended questions that make people think can increase engagement.
  • Craft engaging one-liners. Short, intriguing phrases grab attention. Leave them open-ended to spark curiosity.
  • Discuss industry news. Commenting on trends shows you’re in the know. Add visuals and your perspective.
  • Provide expert advice in posts. Share innovative ideas and unique insights to establish thought leadership.
  • Give professional updates. Milestones and achievements showcase your journey. Use visuals.
  • Publish long-form articles. In-depth articles let you dive into topics. Use images, data, and examples.

So in no particular order, here’s the list of the most effective LinkedIn post types that get attention:

LinkedIn post type #1:
Video Content - 🎥 Lights, Camera, Action!

Why video has become one of the most effective LinkedIn post types?

First and foremost, video content tends to generate higher engagement rates compared to just a text post or a single image post. Plus, LinkedIn’s algorithm loves video content, so you’re more likely to show up in your connections’ feeds when you share videos.

Videos provide a fantastic opportunity to showcase your personality, authenticity, and passion. Whether it’s a quick tip, a behind-the-scenes glimpse, or a tutorial, video content allows your connections to see and hear you, helping them connect with you on a more personal level.

Remember, people buy from people, and video content marketing helps you build stronger relationships.

And it’s easier to consume! Let’s face it – we’re all busy. Video content is often easier to consume than lengthy articles or text-heavy LinkedIn posts. Your connections can simply hit play and watch your content while multitasking or taking a break. This convenience factor can lead to more views, likes, and shares!

Here are some tips on sharing video content on LinkedIn:

1. Keep it short and sweet.

Keep your videos short and sweet—two minutes or less is the goal. By delivering valuable content quickly, you’ll capture viewers’ attention more easily in a noisy world. Utilize each second of video length to its fullest potential!

2. Optimize for silent viewing.

Many LinkedIn users browse the platform with the sound off, so it’s crucial to add captions or subtitles to your videos. This ensures that your message is accessible to everyone, regardless of their viewing preferences.

3. Hook your viewers in the first few seconds.

Entice your audience from the very beginning by introducing a thought-provoking hook to open up your video. Consider using an audacious statement, interesting fact, or provocatively posed question to spark curiosity and prompt viewers to stick around until the end!

4. Use storytelling to engage your audience.

People are naturally drawn to captivating stories. By utilizing storytelling tactics, your video content will become more personal and engaging for viewers. Share the highs and lows of your journey – the challenges you have faced and successes that followed – to foster a connection with those watching.

5. Make it visually appealing.

Bring your video content to life with sharp visuals, engaging animations, or captivating text overlays. This will help keep viewers interested and improve the content mix and chances of it being shared across networks for greater reach.

6. Analyze your video post performance.

Pay close attention to the analytics related to your video posts and content, including views, likes, comments, and shares. Doing so will allow you to get a better insight into which type of your video posts and content resonates with your target audience.

Custom branding
Showcase your brand.
Video narrations
Easily video-narrate sales presentations or proposals when needed (otherwise video is optional). Redo slide if you made a mistake. Use built-in teleprompter to record longer videos.

Data rooms
Attach any supporting files and links. Make it easy for your prospects and clients to find the right information quickly.

Company profiles
Create company profiles with custom banners and info-packages tailored to different industries.
Contact details
Show your contact info easily accessible by your prospects and clients.
Custom CTAs
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Engagement analytics
See how prospects and clients interact with your PDFs.

Feedback and Reactions
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share PDFs
Share any existing PDF presentations and documents.
Live links
Share with a single link. Update files even after sharing your link. Get notified when your PDF is viewed. Turn off access anytime.

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LinkedIn post type #2:
Educational Content - 🎓 Feast on a Buffet of Wisdom.

Showcasing your expertise on LinkedIn is an excellent way to interact with those in your network and demonstrate that you are a leader in the field. Publishing useful material, it’s not just about demonstrating what you know – but also about helping others advance professionally.

Creating content in the form of how-to articles, video posts, case studies, or research findings can present actionable solutions for your connections that are both applicable to your industry and answer common problems they may face. Ensure you’re providing relevant information that’s sure to help them out!

To truly make your content stand out, employ a conversational tone and address your readers directly. After all, LinkedIn is a social network, so an amiable and relatable attitude is the approach to take!

Here are some tips on writing and sharing educational LinkedIn posts:

1. Identify your audience's pain points.

If you want to create content with real relevance, tackle the pain points and difficulties faced by your target audience. Doing this will make your educational posts more helpful, engaging, and meaningful for anyone who views it.

2. Use an approachable tone.

Engage your audience with a friendly and inviting style of writing that makes the content easily understandable. Steer clear from industry jargon or complicated terminology that could make readers feel excluded.

3. Add real-life examples.

To make your educational post more practical and interesting, provide real-world examples or case studies. This will help demonstrate the practical applications of your insights.

4. Use visuals to support your content.

Your message may be strengthened and your material can be made more engaging by including visual components like pictures, infographics, or diagrams. Make sure to use eye-catching, topic-related images.

5. Encourage interaction and engagement.

End your educational post with a question or prompt that encourages your audience to share their thoughts, experiences, or questions in the comments. This can help to spark conversations, post ideas, and foster deeper connections with your connections.

LinkedIn post type #3:
Industry Humor - 😂 Workday Wit.

LinkedIn is a great place to showcase your professional skills, but it’s also become home to some fun and funny memes. By tastefully incorporating meme content into your online strategy you can create engaging experiences for followers that foster real connections while still keeping the tone of voice casual yet professional.

Here are some tips on creating and sharing memes on LinkedIn:

1. Keep it professional.

When sharing memes on LinkedIn, remember that the platform is primarily for professional networking. Make sure your memes are relevant to your industry, career, or work-related topics to maintain a professional tone.

2. Be mindful of your audience.

Know your audience and connections on LinkedIn. Ensure that your memes are appropriate and do not offend anyone or cross any boundaries. Humor can be subjective, so be cautious when choosing a meme to share.

3. Use humor to convey a message.

Memes can be more than just a fun distraction; they are an effective way to spark meaningful conversations and make people rethink the issues in your industry. Use them wisely – select those that have clear, valuable points related to your work or industry!

4. Be timely and relevant.

It’s essential to be ahead of the curve when it comes to staying current in your industry. Show off your knowledge and participate by sharing timely, relevant memes that demonstrate you’re aware of all the latest trends, news, or events impacting our field. Being informed will only serve as an advantage for future discussions about hot topics!

5. Keep it simple and visually appealing.

The best memes are easy to understand and visually appealing. Avoid using too much text or complicated visuals, as this can make your meme difficult to comprehend and less likely to be shared.

6. Be authentic and original.

Stand out from the pack and keep it fresh on LinkedIn with some creative, original memes. If you can’t come up with your own memes, share lesser-known ones that still hit home. Sharing memes is a great way to establish your own unique identity on LinkedIn!

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LinkedIn post type #4:
Personal Stories and Experiences - 📖 Tales from the Trenches.

Personal stories and experiences that relate to your professional journey resonate incredibly well with people on LinkedIn. By sharing these anecdotes, you make your content more relatable, engaging, and human, which can foster a deeper connection with your audience.

If you’re looking to share personal stories with your connections, consider reflecting on career highlights, any hurdles or obstacles you had to face, and the lessons learned. Your individual experiences can motivate others and provide valuable perspectives that may even initiate a stimulating conversation.

Although it is essential to remain genuine and honest in what you share, it’s just as important not to overlook professionalism while doing so; focus your stories around topics related to your industry area whilst keeping them appropriate for all types of audiences.

Here are some tips on sharing personal stories and experiences on LinkedIn:

1. Be authentic and genuine.

When sharing your story, stay genuine to yourself and the stories you have lived. Authenticity resonates with readers, forming a deeper connection that leads to building trustworthiness between them and you.

2. Choose relatable experiences.

Select experiences or lessons that apply to your professional path and are easily relatable to those you’re addressing. By doing this, you will create content that is enthralling and unforgettable.

3. Use storytelling techniques.

Weave your personal stories with captivating storytelling techniques and paint vivid descriptions to draw in readers.

4. Leverage the lessons learned.

Share with readers what you have discovered from your experiences and how they have molded your professional growth. Doing so, it will add more value to your post, motivating others to evaluate their own paths in life as well.

5. Keep it short.

Though providing context and details are important, try not to make your blog post too lengthy; keep it brief and zeroed in on the crucial points so that you can retain engagement from readers throughout the whole piece.

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LinkedIn post type #5:
Podcasts - 🎧 Tune In and Level Up.

Podcasts are a fantastic medium for sharing valuable information, insights, and stories in a format that’s easily consumable and accessible to your LinkedIn audience. From seasoned podcasters already using LinkedIn or those who are just dipping a toe into podcasting, the engaging experience that podcasts deliver can boost your personal brand and give you more reach with your target audience on LinkedIn.

If you’re thinking about creating and sharing podcasts on LinkedIn, here are some tips to help you make the most of this opportunity:

1. Share a compelling snippet or soundbite.

Choose an engaging snippet or soundbite from your podcast episode that will grab your connections’ attention and encourage them to listen to the full episode. This will help you pique their interest and showcase the value of your podcast.

2. Create a captivating graphic or video.

Design an eye-catching graphic or video that represents your podcast episode. This will help your content stand out in the LinkedIn feed and give your audience a visual cue about the topic of your podcast.

3. Write a captivating caption.

Craft a captivating caption that provides a brief overview of the podcast episode, highlights key takeaways, and encourages your audience to listen and engage with your content.

4. Include a clear call-to-action.

Give your audience the opportunity to join in on all of the great content you have by including a straightforward CTA. Whether it’s “Listen now!” or “Subscribe for more!”, make sure they know exactly how to access your podcast!

5. Engage with your audience.

Building a community around your podcast content is essential, and showing your audience some love by responding to their comments and questions goes a long way! Showing commitment to this engagement helps foster relationships with listeners who will continue tuning in.

LinkedIn post type #6:
Actionable Tips - 🍗 Nuggets of Wisdom.

Want to boost your LinkedIn presence? Providing valuable and actionable tips is the way to go! Make sure you have a casual-professional tone when sharing – not too stuffy, but also still professional. Put yourself in your readers’ shoes. By tailoring content that meets their needs, you’ll create meaningful connections on LinkedIn while having an awesome impact.

1. Share actionable advice

To make a real impact with your LinkedIn content, go beyond the basics and provide audience-specific advice that can directly improve their careers. Instead of just another LinkedIn post, give readers something they can use to tackle challenges in business – solutions they won’t find anywhere else. Embrace your expertise by offering valuable insights tailored to unique needs – it’ll stand out from other feeds and elevate you as a thought leader!

2. Break down complex concepts.

We’ve all been there: trying to explain something only for our audience’s eyes to turn into glazed-over donuts. That’s why it pays off big time to break down complex concepts into bite-size chunks that are straightforward and easy on the ol’ noggin!

3. Use bullet points or numbered lists.

Give your tips an organizational boost by using bullet points or numbered lists. Not only does this help the aesthetics of your page, but it also makes reading and understanding information much easier.

4. Incorporate relevant visuals.

Keep your tips engaging with vivid visuals – add images, gifs, or videos to drive home an important point. Your network will appreciate the extra effort!

5. Share your expertise.

Showcase the insight you’ve gained from years of experience in your field – it’ll add a level of authenticity that will resonate with readers. With just a few words, let them benefit from all you’ve learned.

LinkedIn post type #7:
Inspirational Posts - 🕊️ Words to Empower and Uplift.

Make your LinkedIn network bloom with motivation and positivity! By sharing inspirational posts, you can positively affect the lives of those in your professional circle. Now more than ever it is essential to cultivate a culture that spreads positivity within our busy work environment.

1. Share a relatable story or experience.

Everyone loves a great story. Look to the personal or professional experiences that have impacted you and share them to inspire others. Share these stories with confidence, knowing they will resonate in meaningful ways.

2. Highlight the main takeaways.

Uncover the most meaningful aspects of a story or experience to create lasting impressions. Reflecting on the key takeaways can help your audience apply these lessons for their own growth or development.

3. Use visuals to enhance your post.

Incorporating visuals into your post can help you capture audiences’ attention and communicate more effectively. Elevate your message by using high-resolution images or videos that tap into the reader’s emotions for a memorable experience.

4. Be authentic and genuine.

When creating an inspirational post, be genuine and speak from the heart. This will help establish a deeper connection with your audience and make your inspirational post more relatable.

LinkedIn post type #8:
Thought-Provoking Questions - 🧐 Unleash Your Curiosity.

Thought-provoking questions are a great way to start a discussion, as they can lead to interesting exchanges about relevant topics. This method of communication allows you to cultivate relationships that have the potential for professional growth and unexpected collaboration opportunities – so don’t hesitate from suggesting an intriguing topic!

1. Tap into industry trends and challenges.

To make your questions truly stand out, consider exploring the hottest topics and most pressing dilemmas in the industry.

2. Open-ended questions do magic.

Get conversations going by posting thought-provoking questions that demand more than a single word answer. This will inspire your LinkedIn network to share their unique insights and views, enriching the discussion with diverse perspectives.

3. Post clear and concise questions.

Ask questions that are straightforward and easily digestible to maximize audience engagement. Crafting a concise question will instantly pique your listeners’ interest, making conversation flow more freely.

4. Engage with your audience.

Expressing gratitude for your connections’ willingness to share their expertise is key. Generate meaningful engagement by responding and showing appreciation – you’ll be sure to make a lasting impact!

LinkedIn post type #9:
Engaging One-Liners - ✍️ The Art of the Swift Stroke.

Have you ever seen a ‘hook’ on social media that made you pause and pay attention? Single lines of text have the power to grab your audience’s focus, stirring their curiosity. On platforms like LinkedIn, these engaging one-liners can be incredibly useful in cutting through the noise and snagging people’s interest with just a few words – making them memorable as well as shareable!

People are likely to latch onto an impactful phrase or saying they see online before passing it along to their connections.

Here are some tips on writing and sharing engaging one-liners on LinkedIn:

1. Be concise.

Keep your one-liner posts short so it’s easy to consume and has the most impact.

2. Stimulate thought.

Incite curiosity or debate with a question, unexpected fact, or bold statement that causes readers to pause and reflect on what they’ve read.

3. Relevancy is key.

Make sure your post ties into your profession and niche, this will help ensure maximum engagement from followers who share similar interests and experiences!

4. Create a sense of intrigue.

If appropriate, leave your one-liner open-ended or ambiguous to pique your audience’s curiosity. This can encourage readers to click on any accompanying text posts or external links or engage with your post to learn more.

LinkedIn post type #10:
Industry News and Trends - 📰 Stay in the Loop.

Staying ahead of the curve in your field can set you apart from others and show connections that you are tuned into industry news. Why not stay one step ahead by regularly sharing content related to recent developments, such as articles, reports, or even insights? Not only will this provide engaging material for conversations with your audience but it also gives them valuable context on how these changes affect them – they’ll be sure to thank you!

Show off your expertise and insight by adding a little of you to each post! Get the conversation started with relevant, thought-provoking questions that encourage engagement. Doing so will help build relationships – helping establish yourself as an approachable professional while connecting with your LinkedIn community.

Here are some tips on sharing industry news and trends on LinkedIn:

1. Stay current.

Find a reliable source of industry news, sign up for newsletters, and follow the right social media accounts to stay in the know about important happenings. That way you’ll be able to circulate timely intel with your audience so they know what’s current!

2. Be selective.

With all the noise out there, you can make your posts stand out by curating content that is relevant to your followers and provides value. Share news and trends with a purpose. Think quality over quantity!

3. Add your insights.

Don’t just share a text post on LinkedIn with a link – add your own thoughts and opinions on the topic. This can make your post more engaging and showcase your expertise.

4. Make it visually appealing.

Use an eye-catching image, native video, or graphic to accompany your post. This will help your visual content grab your audience’s attention and make your post content even more shareable.

5. Use hashtags strategically.

Include relevant industry hashtags to make your post more discoverable by users interested in your field. But don’t overdo it, stick to 3 hashtags per post for optimal engagement.

Custom branding
Showcase your brand.
Video narrations
Easily video-narrate sales presentations or proposals when needed (otherwise video is optional). Redo slide if you made a mistake. Use built-in teleprompter to record longer videos.

Data rooms
Attach any supporting files and links. Make it easy for your prospects and clients to find the right information quickly.

Company profiles
Create company profiles with custom banners and info-packages tailored to different industries.
Contact details
Show your contact info easily accessible by your prospects and clients.
Custom CTAs
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Engagement analytics
See how prospects and clients interact with your PDFs.

Feedback and Reactions
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share PDFs
Share any existing PDF presentations and documents.
Live links
Share with a single link. Update files even after sharing your link. Get notified when your PDF is viewed. Turn off access anytime.

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LinkedIn post type #11:
Expert Advice - 🏆 Insider Secrets Revealed.

Thinking outside the box isn’t just encouraged — it’s essential if you want to make an impact. Embracing thought leadership is a great way to position yourself as a thought leader in your field and get noticed by colleagues. Start exploring topics that are important to your industry from new perspectives, presenting innovative ideas, or highlighting unique insights on existing ones. It could be what takes you up to another level!

Establish yourself among the top professionals in your field by inviting others to engage with thoughtful content and intriguing discussions! By fostering a community of like-minded peers on LinkedIn, you can build an impressive reputation as a thought leader while gaining valuable insight from industry colleagues.

Harness the power of knowledge sharing to expand your professional network – and inspire more meaningful conversations across industries.

Here are some tips on writing and sharing thought leadership posts on LinkedIn:

1. Choose topics that matter.

Pick subjects that are important and relevant to your industry or audience. Focus on challenges, emerging trends, or areas where you have a unique perspective.

2. Be authentic.

Share your genuine thoughts and experiences—your audience will appreciate your honesty and authenticity. Don’t be afraid to express your opinions, even if they differ from the mainstream view.

3. Share valuable insights.

Offer practical advice, best practices, or thought-provoking ideas that your audience can apply in their own professional lives. Make your content actionable and useful.

4. Use storytelling

People love stories! Use anecdotes, personal experiences, or case studies to illustrate your points and make your content more engaging and relatable.

5. Leverage multimedia content.

Don’t limit yourself to text-based posts. Experiment with different formats like videos, podcasts, or infographics to share your ideas and insights in a more engaging way.

LinkedIn post type #12:
Professional Updates - 🥇 Stepping Stones to Success.

LinkedIn is like an exciting but tricky balancing act. You want to show off your professional know-how and make yourself marketable, while still seeming accessible and interesting enough to draw in followers – the key is finding that sweet spot between both worlds.

1. Be authentic.

Showcase your unique self when sharing professional updates! Authenticity builds strong relationships with those you’re communicating with, making it easier to connect on a deeper level.

2. Share your journey.

Reflecting on our past career achievements can offer invaluable insight and wisdom.

Whether it’s overcoming significant stumbling blocks or celebrating major milestones, there are plenty of lessons to be shared with those who could benefit from the experience gained along the way – so don’t hesitate to spread your acquired knowledge!

3. Use visuals.

Your audience will appreciate your update more with visuals! Spice up the content with eye-catching images, videos, or graphics to make it stand out.

LinkedIn post type #13:
LinkedIn Polls - 🗳️ A Symphony of Voices.

Want to get your professional network talking? LinkedIn polls provide an easy and efficient way for you to spark meaningful conversations with your connections and target audience. With just a few clicks, people can share their opinion on virtually any topic without having to type out in-depth responses!

LinkedIn polls are a low-barrier tool for collecting valuable insights about industry trends or gathering feedback on product ideas – whatever it may be, using polls is sure to guarantee increased engagement from the industry peers and LinkedIn community.

Here are some tips on creating and sharing polls on LinkedIn:

1. Keep it simple.

Make sure you give your audience the chance to cast their vote quickly and easily by limiting your poll options – four or fewer is ideal. Give concise, straightforward choices for a successful survey outcome!

2. Set an appropriate duration.

Choose a poll duration that gives your audience enough time to participate. A duration of 3-7 days is usually sufficient to gather meaningful data.

3. Add context with a post description.

Provide some background information or context for your poll in the accompanying post. This can help your audience better understand the purpose of the poll and encourage participation.

4. Engage with your audience.

Once your poll is live, interact with your audience by responding to comments and participating in discussions. This can encourage further engagement with your LinkedIn poll and help you build stronger connections with your network.

5. Share the results.

After your poll has ended, share the results with your audience to create a sense of closure and demonstrate that their input is valued. You can also use the results to spark further conversation or create follow-up content.

LinkedIn post type #14:
List Style Posts or Listicles - 📝 Quick and Easy Enlightenment.

Listicles can be very powerful when it comes to capturing attention and engaging the audience on LinkedIn. List-style posts use numbered or bullet-point lists to present information. They offer a quick and easily digestible way for your audience to consume valuable information.

Not only that but listicles are highly shareable due to their organized format and straightforward presentation of information. People love sharing content that is both helpful and easy to understand. By crafting a well-researched listicle, you can increase the likelihood of your content being shared, expanding your reach on LinkedIn.

Here are some tips on writing and sharing listicle posts on LinkedIn:

1. Choose a catchy title.

A compelling title can grab your audience’s attention and encourage them to click on your post. Make sure your title accurately reflects the content of your listicle and highlights its value.

2. Pick a relevant topic.

Select a topic that resonates with your target audience and provides value. Consider addressing common pain points, industry trends, or best practices related to your field.

3. Use numbers.

People love numbers! Include a specific number in your title (ex.: “7 Tips for…”) and use numbered headings for each item in your listicle to make it easy for readers to follow.

4. Add visuals.

Upgrade your listicle with visuals like images, infographics, and videos to make it pop! Give readers an extra incentive to learn more by watching or seeing something eye-catching.

5. Provide actionable insights.

Make sure each item in your listicle offers practical advice or useful information that your audience can apply to their own professional lives.

LinkedIn post type #15:
Carousel Posts - 🎠 Spin the Wheel of Wisdom.

Looking for a way to visually stand out on LinkedIn? Carousel posts are an engaging and interactive format that will capture your audience’s attention. With carousel posts, you can transform complex concepts into stories they won’t soon forget – creating more meaningful interactions with each swipe.

Get creative: show off images from projects, spark ideas, or highlight the latest industry trends by taking users through immersive visual journeys!

Here are some tips on creating and sharing carousel posts on LinkedIn:

1. Define your goal.

Before you start, determine the purpose of your carousel post. Are you trying to educate, inspire, or entertain your audience? Having a clear objective will help you create focused and relevant content.

2. Keep it visually appealing.

Design each slide with a consistent style and color scheme that aligns with your brand. Use high-quality images, illustrations, or graphics to make your carousel visually appealing. Avoid overwhelming your audience with too much text. Keep your copy short and use clear, easy-to-read fonts. Use bullet points or numbered lists to break up information into digestible chunks.

3. Organize your content.

Create a captivating story with your slides! Make sure they’re arranged in an order that logically builds upon the preceding slide to form one cohesive narrative.

4. Add a Call-to-Action (CTA).

Make sure to include a CTA in the last slide to encourage your audience to take action, whether it’s visiting your website, downloading a resource, or contacting you for more information.

5. Test your carousel on different devices.

Ensure an exceptional viewing experience for your carousel content on both desktop and mobile. Check for proper formatting and readability on different screen sizes.

LinkedIn post type #16:
Behind-the-Scenes Sneak Peeks - 🎬 The Insider's Exclusive.

Offering a glimpse into the inner workings of your professional life through behind-the-scenes content on LinkedIn can help elevate and personalize your brand, enabling more meaningful connections with your LinkedIn network.

1. Keep them relevant.

Get followers up-to-date on the inside scoop of your professional life! Have them join in as you share projects, events and other meaningful moments from within. Showcase what makes your work unique by highlighting exclusive workspaces or behind-the scenes images or videos.

2. Tell a story.

Use behind-the scenes content and create an enthralling narrative about how you or your company have grown. Highlight the most remarkable accomplishments, hardships faced, and successes achieved for increased engagement.

3. Showcase culture.

Offer a unique insight into your company by showcasing its culture. Let your LinkedIn network get an inside-look at what truly makes your workplace thrive and stand out.

4. Make it visually appealing.

Showcase the captivating side of your business through high-quality visuals! We recommend using bright lighting, creative angles and crystal clear images to tease viewers with a behind-the-scenes look at what you have in store.

5. Be genuine.

Let your audience take a peek into the professional world you inhabit. Showcase yourself and have confidence in it – there’s no need to over-edit anything! Your authenticity will help foster an atmosphere of trust with those who follow along on your journey.

LinkedIn post type #17:
Company Milestones - 🎉 The Road to Glory.

Show your own company page some love on LinkedIn! From achievement updates to celebrating team effort and recognizing partners that have helped you succeed, there are many ways to share news of your organization’s progress. Plus, don’t forget to showcase the things that make it unique – its culture, creativity, or impactful contributions to the industry.

Spread the good word and celebrate success stories with your connections and build credibility and trust with your industry peers along the way!

Here are some tips on sharing company updates and achievement posts on the social media platform:

1. Be genuine and authentic.

Celebrate your company’s milestones honestly and authentically. Share the story behind the success and how it has impacted your business, clients, or team members.

2. Use visuals to enhance your story.

Incorporate images, videos, or graphics to illustrate your updates and achievements. Visuals can make your blog post more engaging and easier to digest.

3. Share the credit.

Your team is incredible! They gave them all to make this success happen, and it’s clear that a bit of appreciation helps foster the kind of company culture that everyone would be proud of. So give them some well-deserved recognition for making everyone’s dreams into reality!

4. Use relevant hashtags.

Include industry-related hashtags to help your post reach a broader audience. This can increase visibility and attract like-minded professionals to engage with your content.

5. Respond to comments and engage with your audience.

Interact with your network by replying to comments and participating in discussions. This helps build stronger connections and shows that you value their input.

LinkedIn post type #18:
Networking and Collaboration Opportunities - 🤝 Build Bridges to Success.

With LinkedIn, you can tap into a wealth of business connections and enrich your network with the latest opportunities. Sharing events, webinars, or collaborations with colleagues is an invaluable way to support each other’s professional development – so don’t be shy about spreading those networking and collaboration opportunities!

Together with your industry peers, you can create vibrant communities that inspire success and bring the LinkedIn community closer together.

When you offer your connections the chance to collaborate, don’t forget to add a personal touch. Share why this event or collaboration is so valuable and how it can help your connections grow, both professionally and personally.

Here are some tips on sharing posts about networking and collaboration opportunities on LinkedIn and other social media platforms:

1. Be specific about the opportunity.

Clearly outline the networking or collaboration opportunity you’re sharing. Include relevant details like event dates, topics, or project goals to help your audience understand the value of the opportunity.

2. Explain the benefits.

Highlight the benefits of participating in the networking or collaboration opportunity. This could be personal or professional growth, exposure to new ideas, or access to resources and expertise.

3. Use a personal touch.

If you have experience or insight regarding networking and collaboration opportunities, share them in your post. Readers might not realize how much of a game-changer these opportunities could be for them.

4. Include a call-to-action.

Invite your audience to join networking and collaboration opportunities and become a part of something bigger! From attending a networking event with like-minded people to starting discussions about potential collaboration opportunities – make it easy for them to jump in on the action with CTAs.

5. Tag relevant people or organizations.

Tag people or organizations involved in the opportunity to increase visibility and credibility. This can generate engagement and also help your post reach a wider audience.

LinkedIn post type #19:
Success Stories and Testimonials - 🌟 The Hall of Fame.

Showcasing the awesome work you or your customers do is a great way to gain credibility and build trust with your connections, so why not share some success stories? Let people see how much real impact your services or products have had on others – it’s bound to be inspiring AND reassuring.

Mention key results achieved in each story for context – this helps everyone understand even more clearly what value they’re getting from you.

Once published, don’t forget one of the most important pieces: giving credit where credit is due.

Tag and thank those who gave kind feedback and support. Appreciation like that goes a long way!

Here are some tips on sharing success stories and testimonial posts on LinkedIn:

1. Make it authentic.

Share genuine success stories and testimonials from real clients or customers. Authenticity resonates with your audience and builds trust.

2. Use visuals.

Incorporate eye-catching images or videos to support your story. Visuals can make your post more engaging and shareable.

3. Share your gratitude.

Acknowledge the role your team, clients, or partners played in achieving success. This demonstrates humility and fosters a positive community.

4. Engage with your audience.

Encourage conversation around your success story or testimonial. Ask questions, respond to comments, and show appreciation for your audience’s input.

LinkedIn post type #20:
LinkedIn Article or Blog Post - 🖋️ Dive into the Literary Depths.

Have you been working hard to build your professional brand and showcase your expertise? Then publishing LinkedIn articles or blog posts can be a game-changer for you! You’ll be able to benefit from diving into deeper topics and providing more value through long-form content, while also enhancing your profile with insightfully written pieces that show off how knowledgeable you are.

By taking full advantage of LinkedIn, not only will it increase visibility but earn credibility among clients or employers – so don’t miss out on this amazing opportunity for personal growth!

Here are some tips on writing and sharing LinkedIn articles and blog posts on LinkedIn:

1. Choose a relevant and interesting topic.

Finding an engaging topic that your target audience will be interested in is like picking a rare gemstone. It’s all about uncovering something timely and fascinating to the industry – a subject worthy of discussion!

2. Create an attention-grabbing headline.

When crafting the perfect title for your LinkedIn article or blog post, keep it short and sweet while making sure that it accurately sums up your article’s content.

3. Provide valuable insights.

Offer your unique perspective or expertise, backed up with data, research, or examples. Make sure your content is informative, actionable, and adds value to your readers.

4. Use visuals.

Include relevant images, live videos, charts, or infographics to support your points and make your LinkedIn articles and blog posts more engaging.

5. Analyze and learn.

Track the performance of your LinkedIn articles and blog posts using built-in LinkedIn’s analytics tools. Learn from your successes and failures to continually improve your content.

Custom branding
Showcase your brand.
Video narrations
Easily video-narrate sales presentations or proposals when needed (otherwise video is optional). Redo slide if you made a mistake. Use built-in teleprompter to record longer videos.

Data rooms
Attach any supporting files and links. Make it easy for your prospects and clients to find the right information quickly.

Company profiles
Create company profiles with custom banners and info-packages tailored to different industries.
Contact details
Show your contact info easily accessible by your prospects and clients.
Custom CTAs
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Engagement analytics
See how prospects and clients interact with your PDFs.

Feedback and Reactions
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share PDFs
Share any existing PDF presentations and documents.
Live links
Share with a single link. Update files even after sharing your link. Get notified when your PDF is viewed. Turn off access anytime.

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4x Sales Content Engagement

Record and share Video PDF presentations and proposals and WOW your prospects and clients with the most personal customer experience. Access engagement analytics. Learn more.

BONUS:
Selfies - 📸 A Glimpse into the Real You.

If you want to show some of your personality on LinkedIn, adding the occasional selfie can be a great way – but make sure you find that sweet spot between being not too casual and professional enough! By making thoughtful choices about what selfies to post, they can become an effective part of your LinkedIn strategy.

Here are some tips for posting selfies on LinkedIn that maintain a professional vibe while offering a glimpse into your unique personality and experiences:

Tip 1. Pick the right moment.

Make sure to use your selfies strategically! Capture special moments like attending a conference, meeting an important figure in the field, or celebrating professional achievements. These kinds of pictures give more value and context to your LinkedIn feed.

2. Keep it professional.

While your LinkedIn profile can still show off some of the personality traits that make you unique, always keep in mind that it’s a professional space. Your selfie should give potential employers and connections an understanding of who you are – both professionally and personally. So make sure to present yourself accordingly!

3. Add context.

In the accompanying caption, provide context for your selfie. Explain why the moment is significant and how it relates to your professional journey.

Embrace Diversity in Your LinkedIn Posts to Increase Engagement

By incorporating a diverse range of post types, you can create a dynamic and engaging LinkedIn presence that captures the attention of your audience and strengthens your professional network. Mixing it up with videos, educational content, personal stories, and thought leadership helps keep your connections interested and engaged.

When you consistently share valuable content in different formats, you not only showcase your expertise and experience but also demonstrate that you’re well-rounded and in touch with the needs of your audience. This approach can result in increased engagement, more meaningful connections, and ultimately, a more powerful professional network on LinkedIn.

So, go ahead and experiment with different LinkedIn post types to create a vibrant and compelling LinkedIn presence. Happy posting, and here’s to building a robust and dynamic professional network!

FAQs

What types of content perform best on LinkedIn?

The best-performing LinkedIn content types are shorter posts, images, videos, and polls tend to get high engagement on LinkedIn. Engage your audience with thought leadership, industry topics, and clear calls to action. Add subtitles and hashtags for wider reach.

To maximize LinkedIn post reach, create valuable, visually appealing content. Stay active, engage with your audience by liking and commenting on their posts, and tell compelling stories to attract the right audience. Share original research, case studies, and how-to guides. Cross-promote posts on other platforms.

Articles 700-1,000 words formatted with headers, bullet points, and images tend to perform the best. Break up longer posts into a series for better reach. Craft thought leadership pieces relevant to your target audience, showcasing expertise. Add external links for depth.

Posting on LinkedIn 3-5 times a week maintains consistency and allows you to stay top of mind without overwhelming your audience. Vary content types: text, visuals, articles, and videos. Keep it relevant to your target audience and industry. Engagement and value matter most in building relationships on LinkedIn.

To make LinkedIn posts more engaging ask questions, include calls-to-action, use visuals, tag connections, share company culture, and encourage discussions in your posts. Share valuable insights and thought leadership pieces. Use relevant hashtags and visuals to make your LinkedIn posts visually appealing.

Share industry news, company updates, thought leadership content, behind-the-scenes looks, expert tips, case studies, and other valuable information.

Repurpose content on LinkedIn by turning blog posts into a series, re-sharing your most popular content, creating snippets as status updates, repurposing visuals, converting videos into native LinkedIn videos, and creating text posts from key points. Reuse successful posts, updating them if needed.

Use 3 highly relevant hashtags in your LinkedIn posts. Choose keywords related to your content and industry. Don’t overdo it. Avoid overusing hashtags or they may appear promotional. Keep them specific and meaningful to increase discoverability and engagement on LinkedIn.

Track LinkedIn post performance using built-in analytics. Monitor views, likes, comments, shares, and follower growth over time. Analyze audience demographics, engagement trends, and content effectiveness. Adjust your content strategy to optimize reach and engagement on this professional platform.

Craft an eye-catching headline, use rich media, customize your URL, showcase expertise in the summary and experience sections, and include links. Connect with industry peers and engage in meaningful conversations to boost your presence on LinkedIn. Learn How to Build a Personal Brand on LinkedIn with Chat GPT.

About the Author

Lidia Vijga is a seasoned professional with nearly 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.

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