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How to Create a Presentation Video to Accelerate the Sales Cycle

Written by Lidia Vijga
How to create a presentation video and when to use it - Guide

Table of Contents

Presentation videos are simple to produce and highly effective in B2B sales

B2B sales and marketing teams have long recognized the value of marketing videos and promo videos in the sales process. In fact, according to a Forrester study, buyers are 1.8 times more likely to view a video than read an email. And when it comes to making a purchasing decision, they’re 1.6 times more likely to choose a vendor after watching an eye catching video presentation than after reading about that vendor.

With numbers like that, it’s hard to argue with the power of a presentation video. So if you have never tried to create video presentations and you’re not using marketing videos in your sales strategy, you’re missing out on a major opportunity to get your global audience engaged, accelerate the sales cycle, and close more deals.

Our guide will answer all your questions on how to create a presentation video and at what stages of the sales cycle to us them. You don’t have to be a professional video editor or have any prior knowledge creating videos. Making video presentations is fun and easy using a video presentation maker! We highly recommend you to try to make one and share it with a client or a prospect. You will be pleasantly surprised!

Eye catching video presentation can be incredibly effective in B2B sales.

There are many reasons for this shift to video, but one of the most important is that video is simply more engaging than other mediums. When done well, a video presentation can capture both the auditory and visual senses, making for a richer experience that is more likely to stick with viewers. Additionally, video is a great way to add personality and build rapport with viewers.

You can create engaging videos for different stages of the B2B sales cycle. In an increasingly competitive marketplace, businesses that take advantage video in their communications will have a leg up on the competition.

No wonder why async presentation video has seen a dramatic rise in popularity amongst savvy B2B sales reps in the past few years. You can share your video presentations via email, in a blog post, or on social media to capture leads. You can use video editing software to create videos or you can create video presentations using a video presentation maker or a screen recording tool. And no, you don’t need to create a video presentation from scratch. You can use your existing google slides or a powerpoint presentation.

Learn 15 ways how to use video emails for sales to crush sales targets and quotas.

What is an asynchronous video presentation?

An asynchronous video presentation is a pre recorded video that can be watched by viewers at any time. This type of presentation offers several advantages over live or synchronous presentations.

First, an async video presentation can be viewed by viewers who are not able to attend the live presentation. This type of presentation allows sales reps to pre record themselves pitching their product or service, and then send the video slideshow to prospects at their convenience. Because the prospect can watch the entire video presentation on their own time, they are more likely to pay attention and be engaged with the content.

Second, an asynchronous video presentation can be viewed on demand, allowing viewers to review key points as needed.

PRO TIP: Equip your product champion with your video presentation so that they can share it with all the decision makers.

Say goodbye to “the Broken Telephone Game”. Don’t let your message get lost in translation!

Make a presentation video to avoid corporate telephone issues

Third, unlike a powerpoint presentation slides that sales reps send as an email PDF attachment, async video presentations can be edited and updated as new information becomes available. As a result, they can provide viewers with the most up-to-date information on a given topic.

Ultimately, asynchronous video presentations with voice narration offer a flexible and convenient way to present information that is easily digestible, shareable and available on demand.

Before creating your next sales presentation, be sure to watch some video sales decks and B2B presentation examples created by our users here.

Why use presentation videos?

There are 5 main reasons why you should use presentation videos:

  1. Video format is more engaging.
  2. Information in a video format is easier to digest.
  3. Video content is shared more often.
  4. Video can help you connect on a human level.
  5. Information in a video format is more likely to be remembered.

#1 reason why you should use asynchronous video presentations:
Video format is more engaging.

It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. – WIRED

Steve Jobs

In the age of social media and youtube videos, it’s no secret that people are more likely to watch a video than read a wall of text. Furthermore, a video presentation is less likely to be ignored than other forms of email content. Studies have shown that including video in an email can dramatically increase open and click-through rates. So if you’re looking for an easy way to engage your audience, you should give video emails a try.

Video increases CTR when attached to an email

According to Forrester, attaching a video in an email can lead to a 200-300% increase in CTR.

And using “video” in an email subject line increases open rates by 19%.

#2 reason why you should use asynchronous video presentations:
Information in a video format is easier to digest.

According to a study by WordStream, 59% of executives would rather watch a video on the same topic over reading text.

If a picture is worth a thousand words, then a video presentation must be worth at least ten times that. In just a few minutes, you can give someone a much better idea of what your product looks like and how it functions than you ever could with text or static powerpoint slides.

People are more likely to watch a video file all the way through than they are to read an article from start to finish.

A well-crafted video presentation with voice over is more engaging than PDF slide deck or a brochure, and it can help you to communicate your message more effectively. So consider making video presentations when selling complex products or services.

#3 reason why you should use asynchronous video presentations:
Video content is shared more often.

Many inside sales teams are turning to video content in order to break through the clutter and get their audience engaged. A video presentation is also more likely to be shared with colleagues and decision-makers than other forms of email content.

People share video twice as often

People share video content 100% more frequently than any other type of content on average.

So if you’re looking for a way to get your message across without being ignored, video presentation is definitely worth considering.

If you’re new to inside sales and want to learn more how to succeed as an inside sales representative, be sure to read our article.

#4 reason why you should use asynchronous video presentations:
Video can help you connect on a human level.

While digital communication has made it easier than ever to connect with potential prospects and clients, there is still no substitute for the personal touch. That’s where the voice over video presentation comes in.

When you use video to communicate with your prospects, they not only see your facial expressions and body language but also hear your voice and get a sense of your personality. As a result, you become more than just a name on a screen; you become a person they can relate to and trust. In an increasingly competitive marketplace, that can make all the difference.

Did you know that body language accounts for 55% of communication, according to the study by Albert Mehrabian, professor of psychology at University of California.

#5 reason why you should use asynchronous video presentations:
Information in a video format is more likely to be remembered.

viewers remember 95 percent of a video

Videos are much more effective than text alone in getting a message across – viewers remember 95% of a video compared to 10% when reading the same information in text form – according to Forbes.

Traditional B2B sales methods are becoming increasingly less effective in today’s market. Buyers are flooded with emails and calls from sales reps, and it can be difficult to break through the noise. Well-crafted video clips can introduce you and your company in a way that an email cannot, and it is more likely to be remembered than a text-based message.

How to get started with presentation videos?

These are 4 simple steps to get started with presentation videos:

  1. Video presentation should be short and sweet.
  2. Make your presentation visually appealing.
  3. Video presentation should tell a story.
  4. Include a call to action in your presentation video.

B2B sales representatives are always looking for new ways to get their target audience engaged. One of the most effective methods to engage your clients is through voice over video presentations.

When done correctly, a video presentation with voice narration can be an excellent way to showcase your product or service, build rapport with potential customers, and ultimately close more deals. It is easy to create great video presentations using a video presentation maker but there are few things you have to keep in mind.

Here are a few pro tips to help you get started with video presentations:

1. Keep your video presentation short and sweet.

The human brain is capable of remarkable feats of memory and concentration, but it also has its limitations. One of the most well-known limitations is the attention span or the amount of time that a person can focus on a single task.

Green’s study showed that people will miss 95% of all activity in a video scene after only 20 minutes.

Consider people's attention span when you make a presentation video

It’s no secret that people have short attention spans. In fact, a recent study found that the average person’s attention span has declined by almost one-third over the past decade.

People's attention span chart

As a result, it’s becoming more and more important for businesses to find ways to capture and hold the prospect’s and client’s attention. So you need to make sure when creating a video presentation that it is engaging from the very beginning. Get to the point quickly and don’t include any unnecessary fluff in your powerpoint slides.

It is highly likely that your prospect or a client will watch the entire video presentation from start to finish if you keep it short.

Sales presentation tips - don't make your video presentation too long

2. You need to make a video presentation visually appealing.

Use high-quality visual assets, and make sure they are relevant to your topic to drive the point home. Be careful not to overcrowd your slide deck; less is often more when it comes to visual elements. This is because too many visuals can be overwhelming and distracting for viewers. Instead, focus on using a few key visual content that will help to illustrate your key points.

Make sure that each visual is clear and easy to understand, and that it adds something to your presentation. Too many visuals can also make it difficult for viewers to follow your presentation slides.

Try to avoid powerpoint presentation stock images. You need an eye catching video presentation that stands out from the crowd and look professional!

Additionally, when creating a powerpoint presentation slides, it is important to consider the use of animated graphics in your videos. While animation effects can be helpful in drawing attention to important information, they can also be distracting and difficult to follow. When overused, animation effects can quickly become overwhelming and reduce the overall quality of the entire presentation.

Therefore, it is important to use animated graphics judiciously when creating a powerpoint presentation. If you do use animation effects, be sure to keep them simple and tasteful.

Powerpoint animation effects may have been a cool thing in the 90s, but they are not anymore. They are dated and some even consider them unprofessional. Also be very careful when selecting video backgrounds, make sure the images don’t interfere with the text.

Proper use of visual elements is the one of the keys to creating a successful video presentation.

how to make a presentation video slide

Try these free libraries to find the right visual assets for your video presentation:

Finding the right visual assets, pictures or icons when creating a video slideshow can be a challenge, especially if you’re working on a tight budget. Fortunately, there are now many online libraries that offer stellar stock footage and illustrations for free.

Videos and images - visual assets libraries

We recommend checking Unsplash and Pixabay they have a huge selection of free photos and illustrations to create great looking slides. If you do have some budget for visual assets, we highly recommend checking IconScout and MotionArray. For a relatively small subscription fee, you can get access to their entire library of creative assets.

With stock footage and visual content from these creative libraries you’ll be able to create stunning video presentations that will wow your prospects and clients, and drive the point home!

3. Your video presentation should tell a story.

B2B sales can be a challenge, but one way to stand out from the competition is to tell a story in your video presentation.

Humans are hardwired for stories, so use that to your advantage when you make a presentation video. We are natural storytellers. We’ve been sharing stories around the campfire for centuries, and that tendency has carried over into the modern age. When we watch a video, we want to be entertained, but we also want to be engaged on a deeper level. That’s why using stories in your video presentation can be such an effective way to connect with your prospects and clients.

Stories have the power to evoke emotion, leave a lasting impression, and create a sense of connection. Instead of simply listing facts and figures, tell a story that will resonate and capture your audience’s attention, and help them remember your message long after they’ve finished watching your video presentation. Keep that in mind when you create video presentations for your prospects and clients. With a little creativity, you can use stories to help close the deal in B2B sales.

4. Include a call to action in your video presentation.

The video sales presentation you’ve been working on for the last few days is finally finished. It’s got your professional touch, and you’ve included all of the important information about your company and its products, and you’re confident that it will be well-received by your intended audience.

But before sending your video presentation, don’t forget to include a call to action.

Whether you want viewers to visit your website, sign up for your email list, or download a white paper, make sure you tell them what you want them to do next.

By explicitly asking the viewer to take a specific action, you can help increase sales and conversion rates.

Keep your call to action simple and focused, and make sure it’s easy to understand for the client. For example: “Book a call”, “Sign up for a demo”, or “Register for free”. With a well-chosen call to action, you can maximize the impact of your video presentation and increase your chances of moving the client through your sales pipeline.

By being clear about your intentions, providing a clear next step, and asking for the business directly, you can greatly increase your chances of making a sale.

By following these tips, you can create a video presentation that is both effective and engaging, and takes your B2B sales strategy to the next level. So don’t be afraid to give it a try!

When to use asynchronous video presentations?

making video presentations at different stages of the sales cycle

Asynchronous video presentations can be used at the following stages of the sales cycle:

  1. Awareness stage.
  2. Educational stage.
  3. Vendor selection stage.
  4. Commitment stage.
  5. Onboarding and training stage.
  6. Post-sale impact stage.

B2B sales can be a lengthy and complicated process, involving many different decision-makers and stakeholders. Consequently, it is important to find ways to differentiate your product or service at every stage of the B2B sales cycle. One way to do this is to use video presentations with voice narration.

Video presentations can be used at all stages of the sales cycle to help simplify complex and important information, make it easy to understand, engage and educate prospective clients, and share information with decision-makers more effectively.

Great video presentations can help to communicate your value proposition in a clear and concise manner, and it can also be used as a leave-behind after a video call or an in-person meeting. Furthermore, video presentations can be a valuable tool for overcoming objections, and building rapport and trust with clients.

No matter what stage of the sales cycle you’re in, video presentations can be a powerful tool for any B2B sales team.

Here’s how to use asynchronous video presentation at different stages of the sales cycle:

Create video presentation for
Awareness stage.

The awareness stage is the first step in the customer journey, and it’s all about getting your prospects familiar with you and your brand. They want to see you, your facial expressions, and hear your voice. At this stage, you want to make sure you’re putting your best foot forward and creating a lasting impression.

Video increases email open rate

Use “video” in your email subject line to capture your audience’s attention. “Video” in an email subject line increases the email open rate by 19%.

Awareness stage video presentation should be very concise. That means creating informative and engaging content that will pique their interest and leave them wanting more. You can pre record a different video version for different types of clients and share them via email, on social media, or in a blog post. We highly recommend you use short videos at this stage, a few slides long.

The goal of this slide deck is to introduce yourself and your company in a way that is both confident and approachable. However, you should not overload your prospect with information on your video presentation or try to fit too much onto your powerpoint slides. Instead, focus on building rapport and establishing trust. By doing so, you will set the foundation for a successful client relationship.

Create video presentation for
Educational stage.

Asynchronous video presentations are extremely helpful at the educational stage. They allow you to reach potential clients on their own schedule, without cluttering up their calendars.

It is very important to get and keep your audience engaged without putting too much pressure on them.

One way to do this is by sharing a mini video presentation with video voice over. A short slide deck can be used to educate the prospect about your product or service without putting them under pressure to buy. By doing this, you ensure that your audience remains focused and engaged, and increases the likelihood that they will watch the entire presentation. This is a great way to stay top of mind, without being too sales-y. By sending them a two-minute video presentation with a voice narration that covers your key points, you can save yourself a lot of time and energy.

Create video presentation for
Vendor selection stage.

As you progress through the sales process with buyers, you will eventually reach a stage where buyers will request more in-depth information about your offerings. This is where video presentations come in handy.

The goal at this stage is to provide enough relevant and important information to convince the buyer that your product or service is the right solution for their needs. By creating engaging and informative videos, sales reps can give buyers the information they need while also building trust and credibility.

Create video presentation for
Commitment stage.

Any sales rep will tell you that relationships are key to success. Showing your clients that you appreciate their business is a great way to foster strong relationships. And what better way to express your gratitude than with a video? A video presentation is a great way to engage your audience and build lasting relationships. It’s also an excellent way to inspire future sales.

Consider creating a short video presentation to thank your clients for their business. It’s a surefire way to show how much you appreciate their support. The important thing is that it is sincere and conveys your gratitude in a personal way. If done right, a thank-you video can be an excellent way to build loyalty and goodwill with your clients. It may even encourage them to refer others to your business!

Thank your new client over video

Create video presentation for
Onboarding and training stage.

Onboarding is one of the most crucial steps in a sales pipeline. It can mean the difference between a lifelong client and a one-time buyer. An asynchronous video presentation is ideal for onboarding and training since it doesn’t require you to coordinate a live presentation call with many people inside the company, and the async presentation video may be viewed at any time by any party involved.

It is very easy to create video presentations using your existing sales content in powerpoint presentation format and a video presentation maker. You can then reuse your video presentation for your onboarding or training stage so you won’t have to go over the same slide over and over again! Using asynchronous video presentations with a voice narration is an efficient way to onboard new clients and get them up to speed on your business quickly and easily.

You can also use a video presentation for employee training and onboarding.

Create video presentation for
Post-sale impact stage.

Post sales stage

Once a sale has been made, it’s essential for sales teams to focus on ensuring their client’s success. This involves making sure they’re seeing the results they want and are satisfied with the product or service.

One way sales reps can stay in touch with clients and further solidify the client-salesperson relationship is by using engaging videos. These provide an opportunity to check in with clients, answer any questions they may have, and offer additional guidance if needed.

In addition, video presentations allow salespeople to build long-term loyalty by regularly staying in touch and demonstrating their commitment to helping clients achieve their goals.

Learn more about 10 Video Presentation Types all fast-growing companies should use.

How to make a video presentation script that have high engagement?

B2B sales are all about building relationships. When you’re selling to another business, you’re not just selling a product or service – you’re selling to an entire team of people, each with their own needs and objectives. As a result, the B2B sales process is always much longer and more complex than B2C sales. To be successful, you need to take the time to understand your prospect’s business, build trust with the decision-makers, and align your solution with their unique needs.

Of course, every B2B sale is different, and there’s no one-size-fits-all script. However, by following these general tips when creating your video presentation library, you can increase your chances of success.

Make a video presentation script for
Prospecting.

As a sales rep, it’s important to remember that your buyers are strangers. They don’t know who you are, so you need to make a good and lasting impression quickly. That’s why it’s important to keep your videos interesting and short. If a buyer finds your video presentation boring, they’re not going to watch it for long. And if it’s too long, they’ll quickly lose interest. Keep that in mind when you record voiceovers.

Keep your video between one to two minutes. Your powerpoint slides should focus on providing value that will pique your viewer’s interest. That way, you’ll have a much better chance of holding their attention.

People are more likely to watch an entire video presentation if it is between 1 and 3 minutes long.

Video presentation script example #1:

“Hey,

I’ve just shared a link to a really good [article, webinar, etc.] on [topic] that you may find insightful. It’s a bit lengthy and you are probably very busy. So I figured I would cover the key points: [Points A, B, C].

I would love to hear your thoughts on this!

Have a wonderful day!”

Video presentation script example #2:

“Hey,

I wanted to share a quick two-minute video presentation covering what our company does.

We help companies like [list a few companies in the prospect’s space] so I figured I would record a quick video presentation for you. We help our clients solve [problem A, B, C].

I would love the opportunity to learn more about your company and how we can help you [achieve X].

Happy to hop on a quick call! You can find a link to my calendar down below.

Talk to you soon!”

Make a video presentation script for
Follow-ups.

Video follow-ups after a meeting are very effective. This helps to ensure that you and your prospect are on the same page about what was discussed and what needs to happen next. A video summary also allows you to quickly review the key points of the meeting and make sure that nothing was forgotten or misunderstood. When you make a video presentation make sure to keep it relatively short, concise, and to the point.

Video presentation script example:

“Hi [name],

Thanks again for our conversation [time]. We have discussed [points X, Y, Z].

I’ve checked with my team on [prospect’s question or objection], and it turns out [answer].

Let me know if you have any questions or concerns that I can address.

We’ve also brainstormed your [problem X], and we’ve got a few ideas on how we can help. [Idea]. Happy to share more details.

Talk to you soon!”

Make a video presentation script for
Proposals.

As anyone who has ever made a B2B sales proposal knows, getting everyone on board can be a challenge. There are often multiple stakeholders involved, each with their own ideas and priorities. Reaching consensus can seem impossible.

A well-crafted video presentation with voice over can help to explain your ideas clearly and efficiently, and it can be easily shared with decision-makers across a company. As a result, it is an excellent way to build support for your proposal and increase the chances of it being approved.

Video presentation script example:

“Hi [name],

As per our conversation, I strongly believe we can help [prospect company] solve [problem X, Y, Z] by providing solutions [A, B, C]. [Go over the proposal]. Please see a PDF version of this video presentation attached down below.

Let me know if you have any questions.

Happy to move forward with this [partnership, deal etc.]”

Make a video presentation script for
Post-sale stage.

By simply saying “thank you” or offering to help with any questions they may have, you are committing to excellent customer service and establishing yourself as a trustworthy resource. Good customer service is essential for any business, but it is especially important when you are trying to build a base of loyal clients.

Make a video presentation thanking your clients after they’ve made a purchase is one small way to show them that you appreciate their business and that you are committed to providing them with the best possible experience.

In today’s competitive marketplace, going the extra mile for clients can make all the difference in whether or not they choose to do business with you again. Therefore, it is always a good idea to take the time to express appreciation after a sale is made.

Video presentation script example:

“Hi [client],

I’m super excited you chose our solution! And can’t wait to see you use it to [achieve X]. Let me know if you have any questions. I’d like to introduce you to [name] your [account manager]. They’ll be handling your account from here on out. [Name] is amazing, you are in good hands!

Have a wonderful day!”

These video presentation scripts are a great starting point, but eventually, you’ll want to create your own custom scripts that fit your specific needs. The most important thing is to stay flexible and always be willing to adjust your strategy, your sales pitch, and your powerpoint slides.

By constantly tweaking and improving your B2B sales process, you can ensure that you are always one step ahead of the competition. By tailoring your scripts and your video presentation to your audience and your product, you’ll be able to more effectively sell your product and close more deals.

Why you should consider creating reusable asynchronous video presentations?

A well-crafted sales presentation can be a powerful tool for winning new business. Making a presentation video doesn’t have to be complicated or time-consuming. In fact, using an existing presentation can be a quick and easy way to create a helpful resource for you and your team.

You can easily create a video recording of yourself walking a viewer through your slide deck and then reuse it as many times as needed. If you have a pro tip or powerpoint slides you’re walking prospects and clients through repeatedly, consider making an asynchronous video presentation you can reuse. With a video maker tool you can create a video presentation in no time! So consider using one when creating your next presentation!

You should consider using async video presentation because it is a great way to save time and ensure that your message is clear and consistent.

It’s also an excellent way to nurture leads who may not be ready to buy just yet. By providing valuable information on your product or service in an engaging and easy-to-consume video format, you can stay top-of-mind with prospects and position yourself as a trusted advisor when they are finally ready to make a purchase!

What video maker tools to use to create a presentation video?

Using async video presentations in your B2B sales strategy is an effective way to engage your prospects and clients and accelerate the sales cycle. However, creating a successful video presentation is not always easy if you have never done it before. And you definitely need to pick the right tools that fit your use case.

These days, there are all sorts of free video maker tools available to help businesses create sales and marketing presentation videos. However, with so many options to choose from, it can be tough to know where to start.

Here are some tools to consider when creating video presentations:

Adobe Premiere Pro

how to create a presentation video in Adobe Premiere Pro

The granddaddy of video editing software. With Adobe Premiere Pro you can create promo videos and video presentations that are clean and professional-looking. With this video editor you can mix and match powerpoint presentation slides or google slides, pre recorded video clips or a screen recording video file. However, it does require some video editing experience and can be quite a time-sink, especially if you’ve never used video editing software before. But you will get professional looking videos!

It is not an online video maker tool so you’ll have to download and install it on your computer to start recording. You can easily find online courses about this video editor and pre made templates on the Internet. Here is a quick guide on how to create a video presentation with Adobe Premier Pro. Once done, you can export MPEG-4 or Windows Media Video file and upload it on Vimeo or YouTube and share it with your audience.

The biggest downside when going with this solution is that it is very time-consuming and you won’t be able to collect engagement analytics per individual viewer. This means you won’t be able to track who is watching your videos and how long they are watching.

Loom or Vidyard

Loom and Vidyard are great for recording quick video voice over messages to share with your prospects and clients. They allow you to make a video recording of your screen and your camera.

You can create video presentations by recording your screen with your powerpoint presentation open.

These online video maker platforms do require you to install a Chrome browser extension to start recording. However, with these tools, you don’t need to worry about hosting your pre recorded video clips and video files. All videos that you record are stored in the cloud and can be shared via a trackable link. Both tools can show you if your video file was opened and how much time a viewer spent watching it. Vidyard is a step above Loom as it is more tailored toward B2B sales teams with its call-to-action buttons.

Both tools get very pricey once you start looking into things like CRM integrations as they require Enterprise plans. The biggest downside of Loom and Vidyard is that it is very difficult to create professional looking video presentations using screen capture.

DeckLinks

DeckLinks is a video presentation maker and it is great for creating and sharing professional-looking video presentations. The platform doesn’t require any video editing experience.

It allows you to easily create video presentations by simply uploading your existing powerpoint presentation or a google slides presentation in PDF format and recording a video voice over with you webcam. The video presentations are stored in the cloud and can then be shared with your prospect or a client via a single trackable link. This online video maker does not require installations or browser extensions to start recording.

how to create a presentation video in 2 steps

It has by far the most granular video presentation engagement analytics, allowing you to see how much time a viewer spent per slide, where they clicked, what they downloaded etc. Sales reps can use the analytics to get ready for upcoming meetings and optimize their sales materials. They can add custom call-to-action buttons, and create data rooms to share any important information, supporting documents or sales materials. A really cool thing about DeckLinks is that you can make changes to your presentation slides even after you are done video recording. DeckLinks doesn’t require Enterprise level plans to access CRM integrations like HubSpot and Salesforce.

The biggest downside of this video presentation maker is that it doesn’t support screen capture, however, it gives you an option to embed pre-recorded video clips, a video file, or youtube videos in your slide deck.

DeckLinks is designed for B2B sales teams that frequently share powerpoint slides and updates with prospects, clients, and their team.

When it comes to video presentation makers, there’s no one-size-fits-all solution There’s no right or wrong choice, but some video presentation makers are better suited for certain tasks and use cases than others. There are many free video maker tools but they have limited features that aren’t build for sales professionals.

Whichever video presentation maker you choose to make a video presentation, make sure it meets your uses cases. Ultimately, the best video presentation maker for you is the one that best meets your needs.

How to use video presentation engagement analytics effectively?

If you’re looking for ways to step up your video selling game, you have to consider using video presentation makers that offer engagement analytics. By tracking how viewers are engaging with your video, you can get valuable insights that can help you improve your overall strategy and sales materials.

For example, you can identify which powerpoint slides of your video presentation are most engaging and reconsider the slides that people skip. You can also identify the most engaged prospects and clients, and use that information to target them with follow-up content or personalized messages.

For instance, if you see that a prospect spent a lot of time on the slides that talk about Product B, clicked on a link about Product B, and downloaded an attachment that talks about Product B, it is highly likely that they are interested in the Product B! You can use this information to improve your follow-ups and further qualify the lead or strategically prepare for a sales call.

Video engagement analytics amplify the power of CRMs

Video tools with CRM integrations can even automatically trigger personalized emails based on how a viewer interacted with your presentation video! With this data and the right tools, you can ensure that your videos are having the desired effect and that your sales team shorten the B2B sales cycle and close more deals.

How to structure your video presentation to get the most out of engagement analytics

how to create a presentation video to get the most out of engagement analytics

Async video presentation PRO TIP: If you are selling multiple products or services, you can create a video presentation in a way that will allow you to easily identify recipient preference towards Product A or B. For example, you can dedicate the first half of the presentation to Product A and the second half to Product B when you make a video presentation. Engagement analytics will help you gauge which product the recipient is most interested in and tailor your follow-ups accordingly. Keep engagement analytics in mind when you create video presentations.

Key takeaways

Presenting to a potential client or even an existing client is always a challenge, regardless of the product or service. You want to be able to show the client why your offering is the best fit for their needs, but you also don’t want to overwhelm them with too much information. This is where video presentations with voice narration can be an invaluable tool for sales reps.

A well-crafted presentation video can be used at any stage of the sales cycle, from initial outreach to closing the deal. By using an async video presentation, salespeople can more easily control the flow of information and ensure that the client only receives the information they need. Additionally, video presentations can help sales reps build rapport and establish trust with potential clients.

In an increasingly competitive marketplace, video presentations can give sales reps the edge they need to succeed.

B2B sales reps are always looking for ways to stand out from the competition. And in today’s business world, video presentations are becoming more and more common. And it’s no wonder why. Videos are an engaging, visual way to present information, and they can be easily shared online.

Video presentations can be an effective way to introduce a product or service and connect with prospects and clients on a human level. They are excellent at helping sales reps build rapport and trust with prospects and clients, making them more likely to do business with you. And they are very easy to create using your existing powerpoint presentation or a google slides deck and a video presentation maker.

B2B sales often involve complex products or services, and a video presentation can help simplify these concepts for potential clients and make them easy to understand. When sharing a presentation video with your product champion you can be certain that your message will not be lost in translation when shared with all of the decision-makers.

So if you’re looking for a way to stand out from the competition, consider using video presentations in your B2B sales strategy. It is super easy to create a video presentation with a video maker using your existing powerpoint slides.

If you are looking for more information on how to create stunning video presentations that are highly engaging, you should read our guide on how to create and deliver the best B2B sales presentations.

If you do a lot of live video sales and marketing presentations then make sure to read our top virtual presentation tips.

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