Video Presentation Types: How to Captivate Any Audience
- CEO at DeckLinks, Speaker, Podcast Host
- Published on September 6, 2022
- Updated on January 12, 2025
Did you know that most people completely tune out after just 10 minutes into a traditional presentation? In today’s fast-paced world, capturing your audience’s attention is more crucial than ever. In this article, we’ll explore various types of video presentations that can captivate any audience. We’ll dive into stunning video presentation ideas, discuss the importance of engaging visuals, and provide actionable tips to create memorable and persuasive presentations. So, are you ready to transform your presentations and leave a lasting impression on your audience? Let’s get started!
KEY TAKEAWAYS
- Sales video presentations are designed to capture the viewer’s attention and persuade them to buy a product or service. They often include information about the product, demonstrations, testimonials, and a call to action.
- Educational video presentations aim to provide information and teach specific concepts or skills. They can be used in various settings, such as classrooms, conferences, and training, and often feature a narrator providing information to viewers.
- Promotional video presentations are short videos used to introduce or promote new products, raise brand awareness, or increase sales. They often use persuasive techniques and emotional appeals, and include a call to action.
- Employee training video presentations are tools used by companies to educate employees on various topics. Asynchronous video presentations are a time-efficient way to conduct employee training.
- Product demo video presentations showcase a product’s features and benefits, helping potential clients understand how the product works and its value.
- Informational video presentations provide detailed information about a specific topic, often using visuals and narration to convey complex information in an engaging format.
- Client onboarding video presentations help new clients understand a company’s products or services, guiding them through the initial stages of their relationship with the company.
- Prospecting video presentations target potential clients, providing an overview of a company’s offerings and demonstrating the value of their products or services.
- Client update presentations keep existing clients informed about new developments, product updates, or company news.
- Internal video presentations are used within a company to communicate important information, updates, or training to employees.
- To create stunning video presentations, focus on engaging visuals, clear and concise messaging, and ensuring that visual assets aid prospects in better understanding your products and services.
- Avoid using flashy graphics and animations that may distract the audience from your message
What are the most important types of video presentations?
Here is the list of 10 most important types of video presentations:
- Sales video presentations.
- Educational video presentations.
- Promotional video presentations.
- Employee training video presentations.
- Product demo video presentations.
- Informational video presentation.
- Client onboarding video presentations.
- Prospecting video presentations.
- Client update presentations.
- Internal video presentations.
While there are many different video presentation types you don’t have to implement all of them right away.
Your company can start making video presentations that fit an existing strategy and then adopt the ones that make the most sense. A video narrated presentation makes it easy to explain even the most complex products and services and convey information in an engaging video format that will get your audience hooked through the entire presentation.
Thankfully, these days you can create stunning video presentations without having to spend hours in video editing software!
Types of video presentations
What is a sales video presentation?
A sales video presentation is a video that is designed to capture the viewer’s attention and interest and persuade them to buy the product or service.
Video sales presentation can include information about the product or service being sold, product demonstrations, testimonials as well as a call to action for the viewer.
A video sales presentation is an effective way to engage new or existing clients and communicate important information about your product or service. A video sales presentation makes it easy to convey complex information in an engaging and easily digestible video format. A video presentation can be easily shared with all the decision-makers. This allows the sales reps to stay in control of the sales process and not rely on a product champion or a gatekeeper to deliver their sales pitch to all of the stakeholders.
PDF Documents Tracking
Identify the most engaged viewers and understand how they interact with your PDF presentations and documents. Learn more.
Sales video presentations can be an effective way to reach potential customers who may not be able to physically see the product in person.
Sales video can also be used to provide an overview of a product or service for potential clients who are interested in learning more. Engaging video presentations can get the client curious, learn more about the product and ideally get them convinced to buy from a company. Or when used in marketing efforts, sales video presentations can help to build brand awareness and create an emotional connection with your target audience.
Sales video presentations is an effective tool for increasing sales and boosting client engagement.
One thing to keep in mind when creating presentations, try to avoid using flashy graphics and animations. An animated video presentation may look cool but motion graphics can distract the client from your message.
The most important question to ask yourself is: Do your visual assets aid prospects in better understanding your products and services?
RELATED POST
Written by Lidia Vijga
Showcase your brand.
Create company profiles with custom banners and info-packages tailored to different industries.
Show your contact info easily accessible by your prospects and clients.
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share any existing PDF presentations and documents.
Watch sales video presentation example by Duane Dufault - B2B SaaS Sales Leader
We cannot stress enough how important it is to keep your video presentation short and to the point. Green’s study showed that people will miss 95% of all activity in a video scene after only 20 minutes!
In fact, a recent study found that the average person’s attention span has declined by almost one-third over the past decade, thanks to smartphones!
Types of video presentations
What is an educational video presentation?
An educational video presentation is a digital video that is created to educate an audience.
The purpose of educational video presentations is to provide information and/or to teach a specific concept or skill. It can be used in a variety of settings, such as in classrooms, conferences, and training. Educational video presentations may include text, relevant images, and/or video content of real-world examples. In most cases, it will feature a narrator who will provide information to the viewers.
These videos can be an effective way to present information, as they can get viewers engaged and hold their attention. When done right, educational video presentations can be an effective learning tool.
When designing educational video presentations, it is important to consider the following: the target audience, the purpose, the content, and the delivery method.
In a business setting, a live or asynchronous educational video presentations (pre-recorded) can be used to convey information about a new product or service to new or existing clients.
Asynchronous video presentations are a very time-efficient way to do employee training.
When creating educational video presentations, it is important to consider the needs of the audience and to ensure that the video content is engaging and informative. By carefully planning and designing educational video presentations, you can create engaging and valuable learning tool that will get your target audience hooked through the entire presentation.
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Written by Lidia Vijga
Types of video presentations
What is a promotional video presentation?
A promotional video presentation is a short video that sales and marketing teams use to introduce or promote new products, raise brand awareness, or increase sales.
Promotional videos are typically very short and can be used on social media, websites, or video email marketing efforts. They can also be shown at trade shows or events.
Promotional videos often use persuasive techniques and emotional appeals to get their message across, and they typically include a call to action, such as asking viewers to visit a website or buy a product.
When creating promotional videos or video infographics, sales teams should focus on creating a clear and concise message that will resonate with their target audience. Additionally, the promo videos should be visually appealing and not overloaded with motion graphics that can distract the clients from the main message.
Creating effective promotional videos requires careful planning and execution. Whether you’re promoting a new product launch or trying to increase brand awareness, promo videos and video infographics can be an effective way to reach and wow your audience.
Types of video presentations
What is an employee training video presentation?
An employee training video presentation is a tool that can be used by companies to educate employees on a variety of topics.
Typically done in a static powerpoint presentations format that is not very engaging. However, when done in a video form can keep the audience engaged from start to finish.
Employee training videos can be an effective way to target specific learning objectives. An asynchronous video presentation (pre-recorded) makes it easy to deliver and present information in a timely fashion, as they can reach a large audience at once and can be viewed multiple times.
A training video can be used to introduce the company culture and values, and to provide an overview of the company’s history and achievements.
Employee training videos can be used to teach new employees about company policies and procedures or to provide continuing education for existing employees. Employee training video presentations can be used to explain the company’s procedures for handling client complaints and inquiries, and to provide an overview of the company’s products and services. Employee training videos can also be used to explain the company’s policy on vacation time, sick days, and benefits packages.
Asynchronous video presentations can also be used to introduce the employees to the management team, and to provide an overview of the company’s organizational structure.
Finally, the asynchronous video can be used to thank the employees for their hard work and dedication!
When used effectively, employee training videos can be a valuable asset for any business.
Showcase your brand.
Create company profiles with custom banners and info-packages tailored to different industries.
Show your contact info easily accessible by your prospects and clients.
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share any existing PDF presentations and documents.
4x Sales Content Engagement
Record and share Video PDF presentations and proposals and WOW your prospects and clients with the most personal customer experience. Access engagement analytics. Learn more.
Types of video presentations
What is a product demo video presentation?
A product demo video presentation is a type of video that is used to show how a product works to potential customers or investors.
It allows sales and marketing teams to demonstrate how their product works highlighting its features and benefits, and demonstrate its capabilities. A well-prepared demo video can be an extremely effective sales tool, helping to increase conversion rates and accelerate the sales cycle. Product demo video presentations can be shared online or shown at trade shows.
When creating product demo video presentations, it is important to keep the following tips in mind:
- Keep it short and sweet – Most people have short attention spans. So when you create video presentations, it is important to keep them as concise as possible. Cut out any unnecessary fluff and get straight to the point.
- Focus on the benefits – Be sure to stress how your product can benefit the client, whether it is saving them time, and money, or providing some other tangible benefit. Showcase your competitive advantages.
- Deliver messages in a storytelling format – A good story will get viewers engaged and help them connect with your product.
- Use powerful illustrations – The right visuals and video style can make or break your demo video. Be sure to use high-quality relevant images and footage that clearly showcase your product in action. Avoid creating an animated video presentation with motion graphics. Irrelevant motion graphics will distract the client from the main message. Instead use visual assets that help you communicate information clearly.
- Use an engaging voice-over – The voice-over should be clear, concise, and easy to understand. Audio visual storytelling is very powerful!
- Avoid using industry jargon or technical terms that might not be familiar to your clients.
Ultimately, a good product demo video should be informative and persuasive, convincing viewers that the product is worth their time and money. Hopefully these tips will help you create a video demo that will get your audience engaged, accelerate the sales cycle, and close more deals.
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Written by Lidia Vijga
Types of video presentations
What is an informational video presentation?
An informational video presentation is a type of educational video that provides information about a specific topic.
Informational video presentations can be used to educate the viewer about a certain subject or to provide an overview of a product or service.
In many cases, informational videos are used in conjunction with other marketing materials, such as brochures or website pages.
Unlike traditional educational video presentations, which often focus on one specific aspect of a topic, informational video presentations provide a more comprehensive overview. As such, they are often used as an introduction to a subject or as a supplement to other materials. When used correctly, informational video presentations can be an effective way to increase customer awareness and understanding of a company or product.
Whether you’re looking to provide your audience with information about a new topic or simply want to brush up on their existing knowledge, informational video presentations can be a helpful and engaging resource!
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Types of video presentations
What is a client onboarding video presentation?
A client onboarding video presentation is a type of educational video that companies use to introduce and orient new clients to products or services, and provide an overview of your process.
When new client comes on board with a company, they are typically given a lot of information all at once. This can be overwhelming, and it can be difficult for the client to remember everything that they need to know.
Client onboarding video presentations are a great way to help new clients feel welcome and informed about the company, and it can help them to better understand what the company does and how they can get the most out of their relationship with the company.
Companies can ensure that they are providing their clients with the best possible buying experience by offering essential information in a concise and engaging manner. Well-made onboarding video presentations and welcome videos can help to build trust and confidence with new clients.
When creating an onboarding video, be sure to keep your audience in mind. Keep your onboarding video presentations concise and focused, and they should cover all of the important information that the client needs to know. When done right, client onboarding video presentations can save businesses time and money while improving customer satisfaction.
With a little planning, you can create an onboarding video that will leave a lasting impression on your new clients and show them that you are invested in their success. Onboarding and sales video presentations should be in the arsenal of every high-performing sales and marketing team.
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Types of video presentations
What is a prospecting video presentation?
A prospecting video presentation is a powerful marketing tool that can help companies reach prospective clients.
This type of presentation can be an effective way to reach a large number of people in a short amount of time, and it can be used to introduce potential customers to your product or service before they meet with you in person.
By creating a short prospecting video presentation you can capture the attention of potential customers and persuade them to learn more about what you have to offer. It is an excellent way to introduce yourself and your products or services in a way that is engaging and visually appealing.
In addition, prospecting video presentations can be an excellent way to follow up with potential customers after they have met with you in person. By sending them a link to the video presentation, you can provide them with additional information about your product or service and remind them of the benefits of doing business with you.
Prospecting video presentations can be used as part of a larger video marketing campaign, or they can be standalone pieces that are distributed online, via a video email, or through social media channels.
When creating a prospecting video presentation, it is important to keep your audience in mind and focus on delivering a clear message. You don’t need to spend hours in video editing software, you just need to make sure that your video looks clean and professional.
Showcase your brand.
Create company profiles with custom banners and info-packages tailored to different industries.
Show your contact info easily accessible by your prospects and clients.
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share any existing PDF presentations and documents.
4x Sales Content Engagement
Record and share Video PDF presentations and proposals and WOW your prospects and clients with the most personal customer experience. Access engagement analytics. Learn more.
If you are looking for the best way to create professional looking video presentations in minutes using your existing presentations, you should check DeckLinks.
When done well, prospecting video presentations can be an extremely effective way to reach new customers and promote your products and services.
Types of video presentations
What is a client update video presentation?
A client update video presentation is a presentation given to a client in order to update them on the status of their project, changes, or any other relevant information.
It is an opportunity for the company to give insights into their work process and show how they are progressing with the project, as well as any new developments that may be relevant to their business.
It’s also a chance to build or maintain relationships with clients, and to get feedback on your work. Client update video presentations should include new information, such as changes that have been made or progress that has been made, as well as any problems that have arisen and how they are being addressed. Your powerpoint presentations should be clear and concise and should leave the client feeling informed and reassured about the project.
When preparing a client update presentation, it’s important to focus on the client’s needs and objectives. Keep in mind that a client update video presentation is not an opportunity to sell additional services or products! Instead, it should be a chance to provide value and build trust with your clients.
Types of video presentations
What is an internal video presentation?
An internal video presentation is a type of business video communication that is used to share information with employees of an organization.
These presentations are typically used to communicate important information about the company, announce changes or initiatives, provide training, declare changes in corporate policy, or announce the launch of a new product line.
Internal video presentations can be highly effective, as they allow organizations to reach a large audience in a short amount of time.
Internal video presentations can be extremely effective in engaging employees and fostering a sense of community within the organization.
These video presentations can also be used to recognize employee achievement, share best practices, or simply boost morale.
When creating an internal video, it is important to keep the audience in mind and to make sure that the content is relevant and engaging. A well-made internal video presentation can help to promote a positive work environment and improve communication within a company.
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BONUS: What is an investor video pitch presentation?
As a fast-growing company, at some point you have or you will probably look for outside funding to accelerate your growth. This is where the video pitch decks come into play.
A video pitch deck is a video presentation that entrepreneurs use to raise awareness and funding for their startups.
These video presentations are typically 5 to 10 minutes long and contain powerpoint slides with information about the problem, the solution, the market, the team, and the financials.
The goal of the video pitch deck is to get potential investors excited about the company and convince them to invest. Effective video presentations will include succinct, persuasive talking points and powerful visuals that tell a compelling story about the company and the founder’s vision. A pitch deck is an essential tool for any startup that is looking to raise capital.
A well-crafted video presentation explaining the business clearly and concisely can capture the attention and interest of investors, increasing the chances of a successful fundraiser.
Why every fast-growing company needs to use video presentations to stay ahead of the competition?
As the pace of business and competition continues to accelerate, more and more companies are finding that they need to use video presentations to communicate with their customers, employees, and partners. And gain competitive advantages over competitors.
There are five main reasons why fast-growing companies need to use video presentations:
- Video presentation makes it easy and extremely efficiently to convey information. A two-minute video can communicate the same amount of information as a ten-page document. It is often easier for people to process and remember information that they have seen in a video than information that they have read in a static PowerPoint presentation.
- Video is a very flexible medium. It can be used for everything from sales video presentations to training videos to customer onboarding and welcome videos.
- As any successful Sales executive or a B2B marketer knows, first impressions are important. When you’re trying to sell your company’s products or services, you need to make a lasting impression on potential customers. One of the best ways to do this is through prospecting or sales video presentations. Engaging video presentations can showcase your company in the best possible light, highlighting its strengths and capabilities.
- Video presentations can help to build trust with customers and they are increasingly easy to create and distribute.
- A video presentation can reach a wide audience very quickly. In today’s fast-paced world, people often don’t have time to read long marketing materials. However, they will often watch a short video if it’s interesting and informative.
For all these reasons, fast-growing companies should use video presentations to their advantage if they want to stay ahead of the competition.
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Written by Lidia Vijga
Making video presentations is fast and easy with the right tools
Showcase your brand.
Create company profiles with custom banners and info-packages tailored to different industries.
Show your contact info easily accessible by your prospects and clients.
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share any existing PDF presentations and documents.
Although a static PowerPoint presentation has always been essential for sales and marketing teams, it can be quite boring. Adding video narration to your PowerPoint slides can make your presentation much more engaging and lively, which will help grab the audience’s attention.
If you’ve ever tried to create a video presentation using video editing software and a video recording of your powerpoint presentation, you know how challenging, frustrating, and time-consuming it can be.
With DeckLinks, you can forget all those complicated and time consuming video editing software tools. DeckLinks is an easy-to-use video presentation maker tool that doesn’t require any prior experience. It was built specifically for sales and marketing teams that need to create video presentations fast. With DeckLinks you can video narrate any existing PDF presentation and share it in a single trackable link. It reports granular video presentation analytics so you can measure the performance of your presentations, identify the most engaged prospects and clients, and know when and how to follow-up. If you are looking to create stunning video presentations in minutes using your existing PowerPoint presentations, you should try DeckLinks.
PDF Documents Tracking
Identify the most engaged viewers and understand how they interact with your PDF presentations and documents. Learn more.
Also if you are looking for some video presentation ideas, you should watch some of the best video presentation examples here.
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FAQs
What are the main types of video presentations?
The main types of video presentations include sales video presentations, educational video presentations, promotional videos, welcome videos, video infographics, and training videos. These formats cater to different purposes, such as informing, educating, persuading, or engaging the target audience.
What are the benefits of using video presentations in B2B sales and marketing?
Video presentations can help build trust with customers, convey complex information in an easy-to-understand manner, and keep the audience engaged. They can also enhance marketing efforts, improve sales pitches, and create a lasting impression on the target audience.
How can I use video presentations for employee training?
Video presentations can be used for employee training by creating engaging and informative content tailored to the learning needs of new employees. This can include step-by-step instructions, demonstrations, and interactive elements to enhance the learning experience.
How can I use video presentations to support my marketing efforts?
Video presentations can support marketing efforts by showcasing product features, sharing customer testimonials, offering educational content, and providing promotional offers. They can also be used to create brand awareness and generate leads through social media and other marketing channels.
How can I measure the success of my video presentation?
To measure the success of your video presentation, track metrics such as view count, watch time, time spent per slide, downloads, audience retention, click-through rate, conversion rate, etc. Analyze the data to identify areas for improvement and optimize future presentations.
How can video presentations help my business?
Video presentations are a great marketing and sales tool. They allow you to showcase products, promote services, train new employees, and educate your target audience in an easy to understand, memorable way.
What are the competitive advantages of using video presentations in B2B Sales?
Video presentations capture the audience’s attention and convey important information efficiently. They make your sales pitch more memorable and enable you to wow your audience with stunning visuals and engaging content.
About the Author
Lidia Vijga is a seasoned professional with 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.
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