Sales Closing Phrases That Will Make Your Customers Say “Yes”

Lidia Vijga

Table of Contents

Real talk – only hacks think some magical sales closing phrases seal the deals. You’ve put in work – calls, demos, paperwork for days. Now it’s the bottom of the 9th with a championship on the line. One smooth sales closing phrase and victory is yours? Nah.

Truth is – no words can close the deal alone. Even the slickest sales closing phrase falls flat without rapport.

Yeah, I know. You’ve been practicing your favorite sales closing technique in the mirror for weeks, just waiting to unleash it. Don’t! Savvy prospects smell a canned sales closing phrase a mile away.

Instead of pre-planned lines, focus on connecting during talks. Dig into their real pain points. Their goals. Why they need you. Build a relationship first, earn trust.

Once you’ve made that bond, you’ll know how to seamlessly ask for their business. Maybe a subtle callback to a chat. Or the sitch calls for a more direct sales closing phrase – trust your gut.

Moral is – don’t lean on closing sales statements. Rapport is king. Nail that above all and the words will come when it’s time to seal the deal. Keep it real, not rehearsed.

Nonetheless, having a toolbox of effective sales closing statements can be useful. Use them to build your own framework and come up with custom sales closing lines tailored to your industry and ideal clients.


Crafting effective sales closing phrases is an art and a process. When executed skillfully, it demonstrates insight into prospects’ motivations and expedites higher conversion rates. Some core lessons:

  • First, know thy prospect – deeply understand their drivers, language, and decision processes. This inside-out view enables phrases that truly resonate.
  • Next, get laser focused on the details – quantify outcomes specifically and incorporate deal terms, additions, and modifications to show strategic insight.
  • Then, speak to what mobilizes them – is it innovation? Compliance? Status? Connect your phrase to their unique emotional and practical triggers.
  • Finally, actively refine your approach through continuous feedback. Note reactions and regularly evolve phrases to keep impact fresh.

But never forget – rapport rules all. Without authentic connection, even the most brilliantly crafted phrase falls flat. People buy from those they like and trust.

What is a Sales Closing Phrase?

Sales closing phrase is a statement used by sales reps at the end of a pitch to encourage the prospect to make a purchase. Sales closing phrases summarize benefits, create urgency, ask for the sale, or request the next steps. For example: “What do we need to do to get started?” or “Shall we schedule a follow-up call?”

Sales Closing Phrases Myths

Look, there’s more bad advice floating around about the perfect way to “ask for the sale” than there are timeshare scams in Boca Raton. Seriously, following some of these so called “rules” for closing a deal is a one-way ticket to getting laughed out of the building.

Before we dive into truly effective closing statements that don’t make you sound like a robotic infomercial host, let’s expose some of the biggest sales closing myths. Because the last thing any of us needs is another “Think it, Ink it!” celebration ending with a $50 novelty marble pen… and no signatures.

  • You need some super slick “power closing statement” to seal the deal. I’ve tried every clever line in the book. All that flowery talk just makes you sound like a pretentious douche.
  • Hard closing phrases are a must for difficult prospects. Trying to unduly pressure someone into buying is like telling them to eat a celery-flavored popsicle. You’ll get a big fat “negative response” and they’ll go running for the hills.
  • Soft closes are for weak salespeople. Hey, I’m all for being a Jedi mind trick master but you can’t just go Darth Vader on every prospect. Sometimes you gotta take the softer alternative and plant little closing seeds instead of trying to force choke them into submission.
  • Tie-downs and assumptive selling questions are cheating. What, you’ve never told a little white lie before? Getting the prospect to agree to some minor points makes the big “yes” a whole lot easier. It’s basically a foot-in-the-door technique to make them feel invested.
  • You need a sense of urgency close. Nothing kills a deal faster than making someone feel rushed with stuff like “But if you sign today…” or “This is a limited time offer”. That’s just gonna make them hit the eject button real quick.
  • Closing statements should focus on product features. Yeah, because everyone loves getting lectured about technical mumbo-jumbo. The close is about making them feel confident with you and your solution. Not reminding them how little they understand about it.
  • You have to be a “hard closing salesperson” to be successful. As if the last thing any prospect wants is some obnoxious goon bombarding them with cheesy closing lines. Unless your definition of success is getting laughed out of the sales call.
  • You should always go for the “improv close”. Because freestyling some random closing statement on the spot always goes over well. It’s not like stringing words together requires any kind of forethought or skill. I’m an expert at just winging it.
  • You have to “set expectations early” about the close. Because that won’t immediately make prospects go “Oh crap, here comes the hard sell!” and start looking for the nearest fire escape. Nothing puts people at ease like overtly stating your intentions.
  • “Time constraint” closes create urgency. You mean pressuring lines like “We only have 5 minutes left”? Yeah, that’s a real panic-button for prospects to finally say “TAKE MY MONEY!” More like “TAKE A HIKE!” am I right?
  • “Freebie offers” make closing a breeze. Luring prospects with trinkets while hitting them with the old “But in order to get the free widget, you have to…” lines is a “foolproof tactic”. It’s like Willy Wonka’s sales philosophy: Bribe ’em then slam ’em!
  • Bringing up “negative consequences” motivates action. “Sign now or you’ll be letting your entire company down, getting demoted to the mailroom, living in a box, etc.” Yeah, that’ll convince them! Nothing inspires buying decisions like overt threats.
  • The “empathy statement” wins them over. Going with a line like “I completely understand your struggles with (generic human experience)…” before swerving into an obvious sales pitch? I’m sure that’ll come across as genuine and not at all condescending.
  • The “option close” is a slam dunk. Ah yes, the old “Would you prefer option A or option B?” As if either of those sounds better than option C: “No thanks, I’d rather keep my money.” Setting up a pair of crappy choices doesn’t exactly inspire confidence.

Direct Closing Phrases

Sometimes you just have to be straightforward – look the prospect in the eyes and ask for their business. A direct sales closing phrase can cut through small talk and get right to the point. When used strategically, they can help you seal the deal faster.

But don’t rely on them too heavily. Patience and empathy still rule the day. Overly aggressive closes can tank promising deals. Get a feel for what the prospect needs and go with your gut on whether it’s time for a direct close.

Here are some rock-solid direct closing sales statements to have in your toolbox:

"Are you interested in moving forward with this today?"

This checks in on their readiness in the moment without being overly pushy. A simple “yes” or “no” forces them to make a choice. If yes, you’re straight into paperwork or deposits. If no, gently ask what’s holding them back and see if you can eliminate any blockers.

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"Does this proposal seem like something you'd like to proceed with?"

If you’ve just wrapped a demo or sales pitch and laid out a detailed proposal, this direct question is perfect. It recaps the options you covered and clearly asks them to make a purchasing decision. This works because it frames the ball as being in their court.

"What do we need to do together to make this official?"

Here you imply the sale is all but done – now it’s just a matter of wrapping it up. You invite them to think logistically about next steps like contracts, payments, etc. If they express any hesitation, address concerns before re-confirming they’re ready.

"Shall we go ahead and get the ball rolling on this?"

Gently push for commitment while still giving them an easy, no-pressure exit if they aren’t ready. The casual language makes this direct close less aggressive. Try this when you sense they’re on the fence but need a nudge.

"I know you’re a savvy buyer, so let me ask plainly – are you ready to pull the trigger on this today?"

This appeals to their business acumen before cutting to the chase. Asking “are you ready” checks on willingness without pressure. If yes – boom – contracts. If not, explore hesitations.

"Would you like me to draw up the paperwork so we can make this official and get rolling?”

Here you offer to handle contracts yourself, taking the burden off their plate. Implies readiness on your end when they give the green light. But tread carefully – can come off pushy if overdone.

"You've seen how we can meet those needs we discussed. Shall we finalize the details and wrap this up today?”

Gently nudges for commitment while still providing an easy, no-pressure exit. The casual “shall we” makes it conversational. Deploy when you sense they just need a little nudge.

“Where are you at on this? Would you like to proceed together at this point?"

Checks on their interest level now without applying pressure. Leaves room to air out any cold feet before contracts go out. Use when you feel readiness but want to confirm.

"How are you feeling about this? Ready to make it official and get the ball rolling today?"

Cuts right to the chase but with empathy. Zeroes in on closing without being pushy. Ideal when you feel they just need that final little seal-the-deal nudge.

Finessing the direct close is an art form. With experience, you’ll learn to read the room and instantly know when it’s time for the direct close or when more nurturing is needed.

The key with direct closing phrases is reading the room and deploying them strategically without coming across as aggressive. Used judiciously, they can help expedite deal closure. But overusing them or being overly pushy can backfire. Find the right balance to master the direct close.


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How to Nail Direct Closing Phrases

Here are some tips for effectively using direct sales closing phrases:

  • Use them strategically, not right out of the gate. Assess the prospect’s readiness first.
  • Read body language and tone. Deploy when you sense enthusiasm or sales momentum building.
  • Keep it conversational. Don’t be overly aggressive or forceful.
  • If met with hesitation, gently ask follow up questions to uncover concerns.
  • Have next steps and paperwork ready to efficiently move the deal forward if they say “yes.”
  • Don’t rely too heavily on them.
  • Relationship-building and trust still rule the day.
  • Tailor phrase based on prospect personality. More reserved may need a softer close.
  • If too pushy, it may cause the prospect to disengage or say “no” just to create space.
  • Be patient. It’s better to let a deal nurture than to aggressively over-close and blow it.
  • Pay close attention to body language and tone when delivering a direct close.
  • If you miscalculated readiness and get rejected, regroup and rebuild rapport before trying again.
  • Don’t take “not yet” as a final “no.” Follow up and re-assess later if appropriate.
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Assumptive Close Phrases

Assumptive close can pack a punch when applied judiciously. These presume the prospect is down to buy and use language that skates right up to the goal line of a closed sale. Here are some of the most effective sales closing statements for the Assumptive close technique:

"What's the best delivery date that works for you, the 15th or 22nd?"

This phrase assumes forward momentum and gets right into delivery logistics. When carefully deployed at just the right time, questions like this can smoothly prompt next steps. But bust out something this presumptuous too early and it may rub folks the wrong way.

"Which monthly payment schedule aligns best with your budget and needs?"

Similarly, this jumps right to the nitty gritty of payment plans under the assumption the deal is imminent. This approach can work like a charm once you discuss pricing and firmly establish budgets. But put them on the spot prematurely and deals can head south quickly.

"We're on the same page and ready. Shall we get the agreement signed today and get this ball rolling?"

Very directly gets to whipping out the pens and putting ink to paper, operating under the premise that the deal is all but done. I’d only break out a sales closing phrase this bold if previous conversations make you extremely confident signatures are imminent. Otherwise, ease off the gas pedal.

"When's the best day for our team to come out and set up installation?"

Questions like this assume the deal is moving forward and bring up logistical follow-ups like installation. When employed carefully at the right moment, this can seamlessly prompt the prospect to envision next steps post-purchase. But bust out something this presumptuous too early and it may rub folks the wrong way.

"Were you thinking credit card or check for the deposit when we button this up?"

This bluntly wades right into payment methods under the premise that the deal will close pronto. When deals are on the one-yard line after extensive previous conversations, questions like this can effectively seal the deal. But deploy it prematurely before clear buyer commitment and you may find yourself in damage control mode.

"We're on the same page and ready to roll. Shall I send over the paperwork today for e-signature and get this ball officially rolling?"

Very explicitly implies pens should be readied and paper signed asap. This is ultra-presumptuous and should only be rolled out if extensive prior talks leave you 100% confident the prospect is hungering for a signature ASAP. Otherwise, statements like this can kill deals, rapport and trust.

The key is meticulously reading the room. Time assumptive close perfectly after the potential client gives clear signals, and they can guide deals across the finish line. But use them too aggressively or prematurely and deals can go sideways fast.

How to Nail Assumptive Close Phrases

Here are some tips on assumptive close phrases:

  • Don’t use them right away – establish context and readiness first.
  • Carefully gauge potential client signals like enthusiasm and urgency before assuming a “yes”.
  • Keep it conversational and natural – never forceful or pushy
    Have all paperwork and next steps ready to go to capitalize if they agree.
  • If met with hesitation, ask follow-up questions to uncover concerns.
  • Reel it back and rebuild rapport if you misjudged their readiness.
  • Avoid yes/no questions – phrase assumptions like “Which day works best for delivery?”
  • Speak casually and don’t put them on the spot – you want them to correct you if it’s a bad assumption.
  • Reserve for warmer leads that have shown serious interest.
  • Use selectively at critical junctures – too often can damage rapport.
  • Tailor assumptions based on prospect personality and negotiation style.
  • Balance properly with other closes – don’t rely too heavily on this approach.
  • Pay very close attention to prospect reactions, body language and tone.
  • Be ready to seamlessly transition to paperwork or next steps if assumption is correct.

When handled with care, assumptive close phrases are powerful tools that can help you seal the deal. But they must be expertly wielded at precisely the right moments to work their magic.

Summary Closing Statements

You’ve had multiple great conversations with a prospect. You’ve aligned on goals, dug into their pain points, and demonstrated how your solution can drive tremendous value. You sense your prospect is engaged, but you need one final push to seal the deal.

It’s time to bring out one of the most effective tools in your sales closing arsenal – the summary close phrase. Master sales reps have used this powerful closing technique for decades to push deals over the finish line.

The summary close phrase comes at a pivotal moment – right before asking for the business. You succinctly recap the core benefits, ROI, and value prop that makes your solution a prime fit. This reminder crystallizes the impact you can deliver right when they are ready to decide.

But a bungled summary close phrase can also lose a deal in the final hour. Overdo it, and you risk seeming disingenuous or overly salesy.

Here are some examples of summary closing statements that you can use as an inspiration to come up with your own sales closing statements:

"As discussed, this will boost your conversion rates by at least 30% by Q4."

Succinctly summarize a major benefit or solution covered earlier. This targeted reminder crystallizes the value prop in the prospect’s mind right when you need commitment. Be ultra-specific – don’t just say “boosts conversions” but include metrics like “30% by Q4.”

“In summary, this provides all 3 of your stated needs - security, scalability, and improved analytics.”

Recap the specific needs the solution addresses for them. Use this when closing large deals after extensive discovery conversations. This reminder of exact pains solved drives home the value.

“Given everything we’ve covered, I’m confident this is the perfect fit to drive your eCommerce growth goals."

A simple but potent summary statement declaring confidence in the solution’s fit. This reassures the prospect after reviewing specifics that alignment exists and you have the right solution for them.

"As discussed, implementing this will immediately address your biggest bottleneck in the claims process - manual verification and adjudication."

Specifically calling out how you solve their largest pain point in summary can be impactful, especially for large decisions. This reminds a potential client how much time/money this particular issue has cost them.

"In summary, our software seamlessly integrates with your HRIS and payroll systems, offers white-glove onboarding, and reduces compliance risks."

When selling into complex organizations, summarizing capability integration, implementation support, and risk mitigation provides a well-rounded value prop recap. This covers both technical and service elements.

"In summary, this addresses your needs for faster billing, automated reporting, and centralized customer data."

When selling large deals to enterprise buyers, summarizing how you solve their complex or multiple challenges can be highly effective. Reference their exact needs uncovered during discovery to demonstrate you were listening.

"As we discussed earlier, implementing this solution will help you reduce payroll processing time by 20%."

This reminds the prospect of a specific benefit covered previously – quantified payroll time savings. Demonstrating you were listening and calling out exact metrics reinforces value. Especially effective for expensive optimizations.

"To quickly recap, the three main benefits you'll receive are increased customer engagement, improved brand loyalty, and larger average order values."

Recapping multiple benefits gives a well-rounded summary. It paints the picture of broader business impact vs isolated optimizations. Quantify each benefit if possible. This works for products that impact various metrics.

"As I mentioned before, integrating this AI engine will allow you to deliver far more personalized experiences across channels."

References a specific capability previously discussed and summarizes the key benefit it provides – personalization. Reminds them of the upside of a major innovation like AI.


Step-by-step methodology. Learn the most effective sales closing techniques to smoothly lead prospects to saying “Yes”.

How to Nail Summary Closing Phrases

Here are some tips for effectively leveraging summary sales closing phrases:

  • Succinctly recap only the most important benefits and value drivers.
  • Use right before asking for the business at critical closing junctures.
  • Quantify specifics like ROI, metrics, and cost savings when possible.
  • Gauge potential client readiness based on visual and verbal cues.
  • Tie back to specific pain points or objectives mentioned previously.
  • Focus on details that are most relevant to the prospect.
  • Avoid simply repeating your entire sales pitch.
  • Reference any key metrics, buzzwords, or specifics they mentioned.
  • Remain concise – long summaries can lose engagement.
  • Demonstrate you were listening by recalling their specifics.
  • Project confidence in your solution as you summarize.
  • Balance summary closes with other sales closing technique.
  • Read the room carefully to deploy a summary close at the right time.

Leverage the summary close strategically as a value reminder right before asking for the business. Consistently nail it and you will rapidly reduce the sales cycle and boost deal closure rates.

Incentive Closing Phrases

Used judiciously, incentives can motivate fence-sitters to act. But you have to get the carrot right. Offer too little, and they’ll keep holding out. Dangle too much, and you train clients to constantly expect freebies.

It’s a fine line. But skillfully deploy the right incentive at the pivotal moment and you may just seal the deal.

Maybe it’s 30 days of free access you didn’t initially plan on. Perhaps it’s next-day shipping when regular delivery would suffice. As long as it’s meaningful, aligned with the deal, and moves you ahead, it’s likely worth it.

But you have to walk that tightrope between enticing and desperate. Sprinkle incentive closes in cautiously and thoughtfully. Do it right and they’ll help deals cross the finish line. Overdo it and your product may start to seem cheap.

Here are some examples of incentive closes that motivate smarter buying decisions:

"If you're able to sign the contract today, I can offer an additional 10% off your first 6 months."

Temporarily increasing a discount can incentivize a potential client who is on the fence due to pricing concerns. The time limitation adds urgency. Ensure the larger discount still enables reasonable profitability.

"Committing this week means I can also get you prioritized beta access to our new AI-powered platform next quarter."

Early access to new technology can be an enticing perk for the right prospect. This incentivizes rapid commitment to try out a key innovation before the general availability.

"Signing today allows me to include our full training and implementation package, valued at $5,000."

Waiving services fees removes barriers for prospects who need more hand-holding. This can get deals moving by offering white glove customer onboarding and setup assistance.

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"If you're ready to move the deal forward now, I can guarantee delivery by end of quarter when you need it most."

Committing quickly coupled with a delivery or implementation guarantee enables prospects to obtain the solution right when they expect to realize value. This overcomes hesitancy.

"If you're ready to move the deal forward today, I'm able to include live migration services for your legacy data at no additional cost."

Covering professional services expenses removes friction for complex migrations. This incentivizes commitment by offering to handle a pain point integration need.

"Signing this week means I can prioritize rush delivery of the hardware components you need for the emergency facility expansion."

Expedited shipment or installations can be compelling for prospects with urgent timelines. The firm deadline pressures them to commit ahead of time to meet critical needs.

"If you're down to sign the contract today, I can extend the trial by an extra 3 months."

Tacking on a longer trial or pilot incentivizes fence-sitters to commit sooner and see more value first-hand. But don’t let it seem like you lack confidence in the product holding up.

"If you sign the contract within the next 2 days, I can offer a custom ROI analysis and roadmapping workshop - a $10k value."

Including high-value strategic services tied to their growth goals can incentivize commitment. In my experience, this works really well when selling large deals to enterprise level clients.

"Committing this week means I can get engineers onsite for knowledge transfer sessions during implementation."

For complex tech products, offering customized onboarding with engineer access helps drive adoption and willingness to get started.

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How to Nail Incentive Closing Phrases

Here are some tips for leveraging incentive closing phrases effectively:

  • Ensure incentives are meaningful and justified – avoid “bribes” that devalue the core solution.
  • Secure approval from management before offering discounts, freebies, or add-ons.
  • Incentives should make logical sense in the context of the deal and prospect.
  • Don’t use incentives to compensate for poor product-fit or shortcomings.
  • Timeframe urgency encourages action but avoid extremes (24 hrs only!)
  • Do not promise incentives unless ready and able to deliver if the prospect commits.
  • Evaluate if incentives will negatively impact margins or set bad precedents.
  • Present incentives in a helpful vs pushy manner – aim to add value.
  • Reserve for fence-sitters that need one final nudge to commit.
  • Balance incentive closes carefully with other closing approaches.
  • Avoid overusing incentives – can diminish value perception over time.
  • Couple incentives with summarizing ROI, value, and benefits.
  • Get legal/compliance sign-off if needed before offering certain perks.
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Easily video-narrate sales presentations or proposals when needed (otherwise video is optional). Redo slide if you made a mistake. Use built-in teleprompter to record longer videos.

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Urgency Closing Phrases

You’ve put in the work – calls, demos, proposal revisions. The prospect gets the value you offer. But they just won’t pull the trigger. This deal needs a spark.

Time to carefully turn up the urgency dial.

You float the idea of nearing capacity for the quarter. You mention upcoming price increases driven by inflation. You point out a promotional discount ending soon.

Selectively highlighting real factors that necessitate action can provide that extra nudge hesitant prospects need to move ahead. But manufactured urgency will backfire.

The key is ensuring the urgency reflects legitimate business realities. Avoid exaggerated claims or arbitrary timelines that make it seem like a sales ploy.

With the right touch, urgency can prompt action without applying excess pressure. Use it judiciously to inspire movement at the right junctures. Overdo it, and you risk flaming out promising deals and torching rapport.

Here are some examples of urgency closing phrases that will help you artfully employ urgency to drive action without damaging relationships:

"We have limited availability for installations this month."

Capacity constraints due to demand, seasonal factors, etc. can necessitate prompt action. But take care to not exaggerate scarcity. Be transparent about reality driving the urgency.

"Let's aim to wrap this up by end of week, since prices increase next quarter."

Impending price hikes create real urgency. But don’t exaggerate or threaten. Make sure they align to true cost changes.

"Availability is filling up for Q2 installations. I'd advise securing your slot soon."

Capacity constraints due to demand can necessitate prompt action. But don’t fake scarcity for sales purposes. Be transparent.

"Our engineering roadmap for Q3 requires finalizing Q2 deals by end of month. I'd suggest we connect quickly to get your rollout solidified."

Outlining real timeline constraints due to future roadmaps can prompt action but avoid seeming overly pushy about arbitrary deadlines.

"With our new AI engine launching next month, prices increase 15%. I'd be happy to keep you at current rates if we finalize this week."

Impending pricing changes due to substantial new capability releases can incentivize prospects to commit under current pricing, if positioned as a favor.

"Given the effort needed to train AI models, our engineering roadmap requires finalizing Q2 deals by month end."

Outlining real timeline implications of computationally intensive development creates real urgency. But avoid conveying arbitrary deadlines simply to push deals.

"Just wanted to give you a heads up our pricing is going up 10% across the board in Q2 to keep up with rising costs."

Framing it as a “heads up” makes an impending price increase feel less threatening. Keep it truthful.

"With demand picking up, we're capped at 50 new clients this quarter. Just don't want you to miss out."

Citing increasing demand and quantifying limited slots adds urgency without the hard sell. Taking a “don’t want you to miss out” angle is gentle.

"I know you need to cover this with the boss. But just be aware our Q1 promo ends Friday, so don't wait too long!"

Highlighting an imminent expiration creates urgency but in a casual, conversational way. Avoid being pushy or presenting arbitrary deadlines.

"Installation crew is booked solid next month. To get up and running on your timeline, I'd suggest we finalize in the next week."

Matter-of-factly pointing out real capacity constraints injects urgency while also showing desire to meet their needs.

How to Nail Urgency Closing Phrases

Here are some tips for effectively using urgency closing phrases:

  • Ensure urgency stems from real business factors, not manufactured pressure tactics.
  • Provide transparency into reasons behind urgency – capacity limits, impending releases, etc.
  • Consider softening rigid expiration timelines to avoid seeming overly pushy.
  • Allow reasonable timeframes for prospects to digest the urgency and decide.
  • Balance scarcity claims by reiterating value delivered by your solution.
  • Avoid exaggerated claims or arbitrary deadlines that could damage credibility.
  • Gauge prospect reactions carefully and ease up if urgency causes disengagement.
  • Use urgency selectively at critical junctures vs constantly throughout the sales process.
  • Couple urgency with recapping ROI, value props, and benefits.
  • Don’t use urgency to compensate for lack of perceived value in your offering.
  • Reserve for clients that require extra motivation, not those already highly engaged.

With the right touch, urgency always helped me create forward momentum without applying too much pressure. Do it right and you look motivated, not manipulative.


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7-Step Framework for Building Your Own Sales Closing Phrases

Cookie-cutter closing lines may provide handy guardrails, especially early on. But top-performing sales reps craft phrases tailored to each situation. With the right method, you can craft effective sales closing phrases that fit your industry, deal types, and individual prospects like a glove.

Here’s the framework that you can use to build your own closing sales statements:

1. Uncover What Drives Prospects.

The foundation of the most effective sales closing statements phrase is a deep understanding of prospect motivators. Avoid generic closes by taking the time to uncover what truly drives each unique buyer.

Research their industry landscape – is it growing, maturing, or declining? Look for patterns in how competitors position themselves. This reveals broader priorities.

Review the prospect’s website and collateral. Analyze their messaging. Note any themes around innovation, thought leadership, or category dominance.

Connect these external insights to individual priorities uncovered through discovery conversations. Ask smart questions and actively listen for clues about goals.

Does their compensation emphasize growth? Do they mention important KPIs? Are they focused on costs, agility, or market share? Understand their mindset.

Look for inconsistencies between leadership’s stated goals and frontline pain points. This reveals potential disconnects to navigate.

Observing prospect motivators in action through demos and trials is also highly illuminating. Note where they get excited or express hesitation.

Rather than generalizations, identify precise, deal-specific motivations. Growth for the sake of growth? Or to fund an acquisition? Cost savings to protect margins? Or reinvest in R&D?

Get beyond surface level. Discover their aspirations, challenges, and decision drivers. This inside-out view enables tailored phrases that resonate.

2. Account for the Deal Details.

Beyond prospect motivators, sales closing statements must align tightly to the specifics of the deal itself. Generic closes fail to capitalize on nuances that can seal agreement.

Carefully factor in what product or service is being discussed and how it addresses the prospect’s needs. Don’t rely on boilerplate value propositions – customize to their unique situation.

Also consider discussed terms like contract length, payment structures, and pricing. Your sales closing phrase can remind them of special accommodations made to meet their needs.

Account for any incentives, discounts, or add-ons you’ve included to make the deal more favorable. Reiterating custom terms shows flexibility.

Review the full sales process up to this point. Note key sticking points that have already been addressed. Avoid reopening old wounds.

Has your offering changed or expanded since initial conversations? Showcase new capabilities not yet discussed that also deliver value.

When details from discovery through negotiation are incorporated into your sales closing phrase, it demonstrates attentiveness and strategic insight.

This deal-specific customization forges an emotional connection and shows your solution was crafted just for them. Make no assumptions – account for all unique dynamics.

3. Quantify Value for Maximum Impact.

Vague claims about value fall flat compared to a sales closing phrase with concrete metrics. Spend time quantifying how your solution moves the needle on prospects’ goals.

Rather than generic statements like “drives revenue growth,” determine their actual targets and credibly demonstrate impact – “increases lead conversion by 25%.”

Data is persuasive. Reference industry benchmarks, proven use cases, or even potential opportunity identified during discovery. Put numbers behind claims.

For efficiency improvements, calculate things like time savings, increased output, and cost reductions. Model and project future ROI.

With churn reduction, show reduced cancellation rates based on expanded retention capabilities.

Avoid inflated claims – quantify conservatively to over-deliver, not under-deliver. Back calculations with clear methodology.

Emphasize metrics most relevant to the prospect. Does market share matter more than profits? Highlight accordingly.

When possible, frame quantification around missed opportunity without your solution. The “cost of doing nothing” resonates.

Sales closing phrases land harder when concrete numbers spotlight your impact. Set vague notions aside and diligently quantify value.

4. Speak Their Lingo Authentically.

Ever notice how jargon differs across companies, even in the same industry? Finance has their acronyms, marketing their buzzwords. Makes you feel like an outsider.

Bridging that gap is possible though. With some diligence, you can speak their language when closing deals – seamlessly, not awkwardly.

It starts with listening intently during conversations. Note terms they frequently use, whether industry-specific or company insider lingo. Don’t force it, but work these words into your vernacular.

Research any frameworks or models they reference. Quote their metrics, objectives, or key results. Use them to quantify your impact.

And pay attention to their style. Adopt phrases they gravitate toward when describing challenges or goals. Meet them where they are.

Lightly weave in this language, but keep it genuine. Overdoing it screams disingenuine. When applied judiciously, it establishes you as someone who gets them.

It’s work, no doubt. But communicating on their terms makes a connection that canned jargon can’t. Do that, and your message will really resonate.

5. Understand Their Decision Process.

Even armed with motivators and terminology, closing deals requires navigating prospects’ decision journeys. Investigate their process and decision makers to inform messaging.

Ask smart questions early on – who sponsors initiatives? Who provides sign-off? How are projects evaluated and funded? Look for power players.

Listen for clues about criteria driving decisions and consensus. Is it pure economics? Innovation? Risk mitigation? Understand how choices are made.

Pay attention to how they assess value, whether formal ROI analyses or gut instinct. Quantify outcomes accordingly.

Discern where emotions versus practicality rule. A CEO may want broad transformation while finance focuses on granular TCO. Appeal accordingly.

Anticipate friction points between groups. Technical leaders often prioritize capabilities over executive vision. Reconcile disconnects.

Identify advisors influencing them externally. Analyst reports often provide “air cover” or justification. Reference validations.

Map the labyrinth fully from initial interest to signed contract. Then craft messaging and closes that checks all their boxes.

6. Leverage Their Motivational Triggers.

Even within the same industry, what drives one prospect’s decisions may differ greatly from another’s. Identify motivational triggers to maximize impact.

Research their business landscape – is rapid growth key to compete? Or are they entering a mature phase focused on efficiency? Different priorities dictate different messaging.

Listen for clues about what energizes them during conversations. Is it innovating? Are they protective of market share? Do they seem risk averse? Take note.

Connect motivators to individual personalities. An eager CEO may prioritize rapid expansion, while finance aims for stability. Appeal accordingly.

Consider emotional motivators too. Is the prospect driven by prestige, validation from peers, leaving a legacy? Connect to these needs.

Tailor closes to what inspires action. For a growth-motivated prospect, emphasize expanded market share or revenue gains.

For those motivated by stability, focus on reduced risk, improved resilience, or higher profit. Leverage their key driver.

Get a pulse on priorities before crafting sales closing phrases. Triggers vary – growth, profits, flexibility, innovation. Connect to what truly mobilizes each unique prospect.

Custom branding
Showcase your brand.
Video narrations
Easily video-narrate sales presentations or proposals when needed (otherwise video is optional). Redo slide if you made a mistake. Use built-in teleprompter to record longer videos.

Data rooms
Attach any supporting files and links. Make it easy for your prospects and clients to find the right information quickly.

Company profiles
Create company profiles with custom banners and info-packages tailored to different industries.
Contact details
Show your contact info easily accessible by your prospects and clients.
Custom CTAs
Add custom CTAs to drive prospects or clients to your calendar, sign up form, etc.
Engagement analytics
See how prospects and clients interact with your PDFs.

Feedback and Reactions
Collect feedback from prospects and clients. Feedback and reactions are not publicly visible.
Share PDFs
Share any existing PDF presentations and documents.
Live links
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7. Refine and Improve Your Sales Closing Statements.

Even the most effective sales closing statements can be made more effective through continuous refinement based on prospect responses. Constantly gather feedback to improve.

In my experience, going for the simplest closing technique can work wonders.

Pay close attention to prospect reactions on calls when deploying a new sales closing phrase. Do they lean forward and engage? Note phrases that resonate.

Track close rates for tailored versus generic phrases over time. Look for correlations between certain approaches and success rates.

Record calls and review footage after meetings when possible. How did prospects physically react to certain phrases? Did it impact the outcome?

Follow up with prospects after calls to get direct feedback. Ask what messaging or explanations landed best from their perspective. Incorporate insights.

Discuss with managers and tenured reps to understand what has worked previously for different prospect types. Apply proven formulas.

Refine the process over time. Phrases that worked last quarter may fall flat today as business environments change. Adapt accordingly.

Use feedback to expand your toolkit of vetted phrases tailored to different situations. Continual improvement is key to maximizing effectiveness.


What are some effective sales closing phrases?

Some highly effective sales closing phrases include: “Shall we get the paperwork started?”, “Are you ready to move forward with this?”, and “What’s the best way for you to pay – check or credit card?” Using definitive language shows confidence and helps transition the prospect into a customer.

To overcome customer objections, ask probing questions to uncover the real concern. Once understood, tailor your response to that objection. You can say, “I understand your concern about the cost. This one-time investment will pay for itself in savings within a year.” Handling objections head-on reassures the prospect.

Use scarcity to build urgency and motivate prospects to act. Limited-time offers, one-time discounts for deciding quickly, and noting high demand from other customers create urgency. Phrases like “I only have a couple left at this price” and “My calendar is almost full, so let’s get you booked” encourage commitments.

The best time to ask for the sale is once you’ve built rapport, asked discovery questions, matched needs to solutions, and handled objections. When your prospect is engaged and sees value in your product or service, seamlessly transition to closing phrases like “Are you ready to get started today?”

If a prospect says they need time to think it over, summarize the value proposition and suggest a follow-up plan. For example, “I understand you need some time to think this over. Why don’t we schedule a call for Thursday to answer any final questions you may have?” This keeps engagement high and momentum going.

To choose the right sales closing phrase, consider your prospect’s objections and needs. Craft a phrase that addresses these concerns and emphasizes your offer’s value. Test and refine based on feedback for maximum effectiveness in closing deals.

To practice using sales closing phrases effectively, engage in role-play with colleagues, seek feedback, and refine your phrases. Learning from experienced salespeople can also be valuable for honing your skills in this crucial aspect of sales.

Common mistakes to avoid when using sales closing phrases include being overly pushy, not addressing objections, and relying on generic phrases. Adapt your approach, actively listen to objections, and be genuine in your interactions for better results.

About the Author

Lidia Vijga is a seasoned professional with 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.

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